Macbeth explores ambition and its consequences Essay Example for Free

Macbeth investigates desire and its outcomes Essay Macbeth investigates aspiration and its outcomes and I am demonstrating how he effectively depicts this investigation and where in the play instances of this can be found. In scene three of act one, the witches for the second time in the play are seen. This time they are boasting about their unnatural activities and their controls over the human world. Macbeth and Banquo show up on what Macbeth portrays as an abnormally, foul and reasonable day. A foul day would remark on the climate yet a reasonable day since they have recently been triumphant in a thrashing in fight. This depiction of the day by Macbeth could likewise mean something different as well. It could likewise speak to what is going to occur also. Reasonable predictions are to be told soon, and yet they may end up being foul. At the point when Macbeth and Banquo go up against the witches, they are uncertain of what or what their identity is. Uncertain of whether they are mortal or undying because of the things they are stating and how they show up since they have whiskers like men. This can be seen when Banquo says, What are these,/So shriveled, thus wild in their clothing,/That not look like th occupants o th earth,/And yet ont? Live you, or would you say you are nothing/That man may address? You appear to comprehend/By each on the double her rough finger laying/Upon her thin lips. You ought to be ladies,/And yet your whiskers restrict me to decipher/That you are so. At that point every one of the witches hail Macbeth in three unique manners. The first is Thane of Glamis. The subsequent witch, Thane of Cawdor. The third witch hails Macbeth and talks about him as King of Scotland from that point. Banquo then inquiries the witches regarding what they need to state to him. The initial two witches develop to the third witchs remark that Banquos relatives will be lords. After this, Macbeth starts to scrutinize the witches for more data with respect to how these predictions are to materialized and how they know this data. Out of nowhere the witches disappear immediately and inexplicably leaving Banquo and Macbeth to discuss what has simply occurred and what has been said. Ross and Angus (two of Macbeths men) show up and advise Macbeth of his height to Thane of Cawdor, and that the previous thane is to be executed for injustice. Macbeth and Banquo are in dismay in the wake of being told this since what the witches have let them know is truly occurring. Macbeth is currently plan in accepting he is to be lord because of this event of him turning out to be Thane of Cawdor. Banquo cautions Macbeth that insidiousness is busy working despite the fact that such beneficial things are being anticipated and occurring. Banquo makes certain there is something vile behind everything. Macbeth doesnt need to hear what Banquo is mentioning to him and starts to envision what King of Scotland would mean for him. Macbeth and Banquo choose to let future deal with itself and consent to talk about this issue at an increasingly advantageous time. It is now certain that the two men arent in understanding about the circumstance. Macbeth accepts what the witches have let them know, since part of what they have just said has materialized. Banquo then again is dicey about what's going on and thinks something underhanded and evil is going on. Banquo is thinking consistently and being exceptionally cognizant about the present circumstance. As of now desire and allurement is affecting Macbeths activities and musings. Suspiciousness and a difference in sentiment is the main thing testing their relationship up until this point however it could deteriorate. Now the peruser may feel that Banquo is attempting to advise Macbeth to not peruse too profoundly into these predictions told by the witches since they are accepted to be detestable by him. Be that as it may, then again Banquo might be viewed as desirous towards Macbeth about his favorable circumstances that are happening. I think Banquo being viewed as envious, is thought of more by Macbeth instead of the peruser. Macbeth may see Banquo as a danger since his relatives may challenge Macbeths position in years to come when he accepts he will be lord of Scotland. Macbeths aspiration inside this scene has not yet caused results however may do in later scenes to come. At the point when Macbeth enters and Lady Macbeth discloses to him what her arrangements are of slaughtering the lord Macbeth doesn't show up as excited about the thought and is reluctant. He promptly clarifies that Duncan will leave following day. In any case, Lady Macbeth essentially says that he will not see tomorrow and to leave the designs to her. It is justifiable for Macbeth not to be all that excited about executing the lord because of numerous perspectives. These angles incorporate, Duncan being a relative of Macbeths, the capability of being gotten, and furthermore a matter of murdering somebody just to take a title which has a place with a partner of his. Aspiration from Lady Macbeth is by all accounts a danger towards Macbeth. Her brutal, rankling talks in act one, scene five, vouch for her quality of will, which totally overshadows that of her better half. The witches are the reason for Lady Macbeths activities and thoughts. Their predictions have so far affected both Macbeth and Lady Macbeth, in spite of the fact that Lady Macbeth significantly more so now inside the play. In scene six Duncan shows up at Macbeths palace and is welcomed heartily by Lady Macbeth. A bogus welcome since the contemplations and thoughts going through her head are undeniably more not quite the same as what she is communicating to Duncan in welcome him. This is misguided sensation that all is well and good from Lady Macbeth towards Duncan. Aspiration is taking care of this incorrect conviction that all is well with the world from Lady Macbeth towards Duncan since this is a piece of her arrangement to slaughter the ruler. Scene seven starts with Macbeth bantering to himself the choices he has in killing or not killing Duncan. He says that the deed would be simple on the off chance that he could be sure that it would not get under way a progression of horrible outcomes. He at that point considers the reasons why he should not to murder Duncan. The reasons include: Macbeth is Duncans brother, subject and host. For somebody to be identified with and have another person, at that point murder them is seen upon as unfathomable. He at that point goes to the choice to not murder Duncan since the main thing to drive his activities of executing the lord would be his aspiration, which he sees as an inconsistent guide. Woman Macbeth is presently communicating shock towards Macbeth and attempting to pick up compassion from him towards her since she has quite recently disclosed to him that he isn't furnishing her with enough love since he wont execute Duncan. This is a urgent hotel that further communicates Lady Macbeths character towards the crowd. Aspiration is driving her underhanded activities. As Macbeth falters after Lady Macbeths affronts towards him, she at that point clarifies her arrangement. Following she has clarified her arrangement, Macbeth is astounded by her very much idea out arrangement and her strength/mentality. He at that point chooses to continue with the homicide. Woman Macbeths mentality and desire is affecting Macbeth to such a degree as to change his sentiments and thoughts towards the subject. This underlines the intensity of aspiration communicated from one individual towards another. The witches prophecises and Lady Macbeths aspiration together have made Macbeths thoughts and sentiments change totally. In act two, scene 1, Banquo and Fleance are strolling along the corridor method of Macbeths manor. Banquo tells his child, Fleance, about him being not able to rest appropriately because of reviled contemplations and dreams. This shows the three witches are having an impact upon Banquo. When Banquo and his child are defied by Macbeth in the corridor way, Banquo discusses the witches disclosing to some fact. Macbeth answers in an honest manner and says, I consider not them./Yet when we can beg an hour to serve,/We would spend it in certain words upon that business Macbeth is revealing to Banquo an outright lie about his considerations and emotions about the witches. Macbeth reveals to Banquo that he has barely cared about them since the night the two of them went up against them. They then both consent to discuss the subject of the witches and their predictions sometime in the not too distant future. Woman Macbeths plans have made Macbeth lie to his own companion and an extraordinary companion of that who he battled with one next to the other in fight. In the event that Macbeth had come clean with Banquo in that he had been pondering the witches a great deal of the time, Banquo may speculate something when the ruler is killed in Macbeths own home and afterward Macbeth becomes lord! Banquos information on the witches prediction makes him both a likely partner and a possible danger to Macbeths plotting. For the present, Macbeth appears to be skeptical of Banquo and professes to have scarcely thought of the witches, however Macbeths want to talk about the predictions at some future time proposes that he may have a type of conspiratorial plans at the top of the priority list. The presence of Fleance, Banquos child, fills in as a token of the witches expectation that Banquos kids will sit on the seat of Scotland. We understand that if Macbeth prevails in the homicide of Duncan, he will be headed to at present more viciousness before his crown is secure, and Fleance will be in quick and mortal peril. Aspiration and assurance from both Macbeth and Lady Macbeth will drive somebody to executing Fleance or Banquo or even both sooner or later since these characters are likely dangers in forestalling Macbeth to outstanding lord of Scotland. When Macbeth and Fleance withdraw and disregard Macbeth, Macbeth envisions that he sees a knife driving/guiding him toward the path toward Duncans room. Macbeth attempts to get a handle on the weapon and comes up short. He ponders whether what he sees is genuine or an, A knife of the psyche, a bogus creation,/Proceeding from the warmth mistreated cerebrum? Macbeth concludes that the vision of the blade was essentially an appearance of his disquiet over executing Duncan. Clearly Macbeth isn't excessively certain nor energetic about the matter of killing Duncan however his sweetheart has truly constrained him into this situation through joke and desire. As Macbeth hears the sign of the ringer rung by Lady Macbeth he takes off to the rulers roo

Diversity climate in an organization Research Paper

Assorted variety atmosphere in an association - Research Paper Example This paper delineates that effectively dealing with an association particularly in today’s progressively differing workforce has gotten probably the most test looked by the board and corporate pioneers lately. Human capital is the most important and ground-breaking resource and in this way it has been discovered that viably dealing with the HR is amazingly basic to authoritative achievement. Overseeing assorted variety atmosphere successfully is one of the most noteworthy components of viable overseeing of the human capital as it can enable the association to expand the efficiency of its workforce, make them completely fulfilled and exceptionally dedicated to the activity also.  Diversity alludes to the traits and viewpoints that can be viewed as striking to a business making him believe that he is not quite the same as another person. Sexual orientation, racio-ethnicity, nationality, age and so forth are a portion of the characteristics that make and impact decent variety i nside the association. Assorted variety occurs in an association where its members’ have mentalities and discernment towards individuals from social gatherings other than their own. Herdman and McMillan-Capehart portrayed that assorted variety alluded to the level of between hierarchical portrayal of individuals such that various gatherings are between partnered of social noteworthiness. A majority of viewpoints and encounters win in assorted variety atmosphere and it fills in as the vital asset to the association making sure about an upper hand.  They saw decent variety atmosphere as a chance and an asset that the chiefs can turn them better methodology to increment hierarchical execution and accomplish supportable upper hand if the administration is effective in overseeing it. As Garcia and Hoelscher (2010, p. 23) itemized, there are four unique topics with regards to assorted variety atmosphere, they are: Impression of degree between bunch clashes and an outlook to acknowledge others, Level of institutional duty to the decent variety in the association, Decency, similar to absence of institutional inclination, and A summed up environment for getting and giving appreciation every others. As today’s workforce has gotten progressively different, decent variety the board has increased impressive consideration and has risen to be a significant component of bigger business procedure that can enable an association to improve authoritative intensity and viability. As Hur, Strickland and Stefanovic (2009, p. 501) noted, numerous huge associations have as of late given more prominent accentuation on distinguishing, considering and actualizing assortments of practices that are structured and created to cultivate better decent variety business condition just as to battle segregation and all other legitimate dangers in the work environment. Where decent variety atmosphere perseveres, there will be shared recognitions in regards to the manners in which things are around there. Representatives in such conditions will have the option to recover data from remarkable improvements with the goal that they can depict and decipher their workplace. They likewise can incorporate the impression of one of a kind working environment conditions and occasions in to a significant more extensive view of authoritative atmosphere. A vital strategy to break down assorted variety atmosphere There can be distinctive social gatherings and individuals from various ethnic foundation in any association. the workforce today is getting an excessive amount of different. Decent variety atmosphere, as referenced above, is the recognition and mentality of individuals towards the way of life of individuals other than their own. In an assorted variety culture, individuals are intellectually fit for tolerating other culture, gatherings and ethnic practices, as opposed to their ow

In which brains are awesome

In which brains are awesome Snively would call this the bloggers freebie post. I would disagree, having never taken advantage of the hey kids, look at my schedule! post before. Id say the freebie post is the inevitable sorry guys, Im super hosed again, heres a picture of an otter for you. (Oh man I love otters so much) So, lets take a look at the schedule of a first-semester senior with two classes and a swim test* left between her and graduation: 9.15 Biochemistry and Pharmacology of Synaptic Transmission. This is the last of my six Course 9 elective classes, and its looking to be one of the best. Twice a week, Richard Wurtman stands in front of 40 students and talks about neurotransmitters and drugs for 90 minutes. He does not use any notes. !Jess and I are ! I have been trying to figure out how any one man can have that much information in his head. (Please send any hypotheses you may have to keri-lee at mit dot edu. Im dying to know.) 9.71 Functional MRI of High-Level Vision. Remember when I was a TA for a neuroscience class this summer at nerd camp? With these guys? We spent some time in class talking about neuroimaging studies and their uses in localization of brain function. Most of those talks were in relation to the fusiform face area (FFA), which responds selectively to faces over objects presented in the visual field, and Nancy Kanwisher, who has taken part in many elegantly designed neuroimaging studies and co-authored just about every neuroimaging paper that isnt a gigantic pile of crap. Yeah, so shes teaching this class. My thoughts when I walked into the room were as follows: 1) HOLY CRAP YOU ARE A VERY IMPORTANT PERSON I AM INTIMIDATED BY YOU 2) HOLY CRAP THAT IS A GOLDEN RETRIEVER SITTING ON THE FLOOR OF THE CLASSROOM 3) HOLY CRAP I AM TOTALLY SITTING NEXT TO YOUR DOG After sitting and actually listening to her for two classes, I concluded that Nancy Kanwisher is my new favorite person ever. Her discussions are really interesting, and she consistently brings up points that make or break neuroimaging studies. 7.342 The X in Sex: A Genetic, Medical, and Evolutionary View of the X Chromosome. An advanced 6-unit seminar class in the Biology department being run by a postdoc at the Whitehead Institute, 7.342 assigns two papers a week on some aspect of the X chromosome and its role in biology in the first few weeks, weve discussed the multiple causes of sex reversal, the discovery of X-linked traits and sex-specific areas on the X chromosome. its a super small group that meets once a week for two hours, so we actually get to talk in depth about the papers we read for the week and what each of us got out of them. I wish the Biology department would promote these classes more and start doing so earlier, since so many people are eligible to enroll in them (juniors and seniors who have taken at least one class beyond Introductory Bio can sign up), but if they did, thered be too many people for the discussions to work as nicely as they do now. 4.343 Photography and Related Media. This is a grad class, which Im taking because I took the undergrad-level class last fall and I am running out of photography classes to take for credit. We take pictures using digital and film cameras and go through workshops on printing, lighting, and other aspects of photography, all the while working towards a final term project. If youre interested in photography classes at MIT, Biyeun from the ARTalk blog has written quite a few posts on it, which you can check out here, here, and here. On that note, Im also taking a color photography class through the Student Art Association. The class rocks so far, and Ive managed to successfully not spill hot toxic developer all over myself yet. (Progress!) The SAA has amazing classes and studios for all sorts of different artistic endeavors ceramics, sculpture, drawing, painting, all that and Ive always had too much on my plate to do anything with them, but not anymore because IM ALMOST DONE WITH MIT. YEAHHHHHHH. The class meets on Monday nights, though, which means I had to drop a class Ive been trying to take for two years: 21W.763/CMS.309 Transmedia Storytelling: Modern Science Fiction. Admittedly, I was mainly interested in this class because of the instructor. I worked with Beth Coleman at WMBR for over a year as an engineer for her radio show; shes a sound artist, DJ, and a pretty swell lady. The class was nothing like what Id expected theres some science fiction writing at the start of the term, but the class is mainly using that as a jumping point for the creation of an augmented reality game (ARG) in a style influenced by I Love Bees. This is completely unlike anything Ive ever done, and its wayyyy out of my comfort zone, and its exactly why I was psyched about the class after the first meeting. Anyway, now I cant take it because COME ON, COLOR DEVELOPING AND PRINTING. When Im not in classes or trying to have a life, I spend about a million hours each week working desk. Welcome to Senior House. I let you in. I sort your mail. I offer up your daily dose of snark. Its a rockin good time, yall. *No, I havent taken my swim test yet. Yes, Ive known how to swim since I was 3. I was scheduled to take it my freshman year at 11:30 on a Monday morning, which was too early for me then and is too early for me now. Ill take it soon, I swear.

Emotional Intelligence in The Healthcare Field - Free Essay Example

Sample details Pages: 1 Words: 328 Downloads: 10 Date added: 2019/05/06 Category Psychology Essay Level High school Topics: Emotional Intelligence Essay Did you like this example? Emotional intelligence refers to the ability to evaluate, discern, control, and handle ones own emotions, as well as those of others positively. These abilities can be taught, learned, and improved to achieve emotional intelligence. Emotional intelligence comprises four components including the ability to perceive emotions, utilize emotional insights to complete various tasks, understand emotional variations, and lastly, manage emotions for goal achievement. Emotional intelligence is increasingly important in the healthcare field. Nurses are required to demonstrate emotional intelligence in their practice. The relationship aspect of nursing leadership requires that nurses have emotional intelligence, a quality that distinguishes a smart leader from an ordinary leader (Weiss Tappen, 2014). A leader who applies emotional intelligence can address the feelings of his team and himself consciously and understand how these affect their emotions and performance. Don’t waste time! Our writers will create an original "Emotional Intelligence in The Healthcare Field" essay for you Create order For example, in the case of a crisis, a leader is able to recognize and control his emotions by staying calm, clearheaded, and avoiding making rash judgments. Another scenario where a leader can apply emotional intelligence is by accepting constructive criticism, asking for help where needed, creating opportunities out of problematic situations, and juggling between demands without losing focus.Nurses are in constant interaction with patients and with their colleagues in the process of care. This interaction is the pulse of nursing practice that requires the application of emotional intelligence by understanding and perceiving patient emotions, as well as utilizing these perceptions to handle situations in the line of care to achieve quality service. Moreover, the patient-care approach requires that nurses consider the emotional needs of the patient to ensure quality care (Birks Watt, 2007). For example, emotional intelligence promotes an atmosphere of care where the nurse is able to listen to the patient attentively, understand, and support them to enhance their experience in service delivery (Weiss Tappen, 2014). Another example of the application of emotional intelligence in nursing practice involves acknowledging the perspectives of others, recognizing unspoken worries, and promoting an atmosphere of respect in the work environment.

Rationalism And William Blakes The Lamb And The Tiger

In the 18th century the works of literature during this time were rationalist writings. Many writers during this time were neoclassic or rationalist writers, which are the same type of writers. Authors that were rationalist writers created works that were more reasonable, made generalizations about the world, satiric and more. They tended to stay away from bringing literature into their writing. However, William Blake did not take the approach of a rationalist writer when he wrote the two poems The Lamb and The Tiger. These poems both are tied to God and make biblical references. Blake shows the contrast between these two poems by having The Lamb based off innocence and The Tiger based off of fear and losing one’s innocence. In The Lamb†¦show more content†¦Since the little lamb is learning of is origins it shows the lambs innocence from the lack of knowledge of how it is cared for. In the poem The Tiger, the author illustrates how there is a loss of innocence in the in the speaker. Blake has the speaker asking questions to the Creator. All of the questions asked are out of fear from seeing the tiger. The imagery used in the poem shows how the dangerous and terrifying that speaker, â€Å"Tiger Tiger, burning bright† and â€Å"Burnt the fire of thine eyes† (Blake). Not only does it describe the tiger as something to be scared of but also the fire within the eyes of the tiger makes the speaker even more fearful. The speaker continues to ask the Creator about the tiger out of fear. The reader knows that the speaker has lost their innocence when, â€Å"Did he smile his work to see?/Did he who made the Lamb make thee?† (Blake). In the first line the speaker questions how his Creator could have made a beast and be proud of it. The speaker then asks in confusion how his Creator could have made a gentle and innocent lamb like himself and also make the tiger, that is a beast to fear. The speaker began asking who could have created th is beast, then asks about the details of it to then ask how his Creator could make two things completely different from each other. Blake makes these two poems with some similarities, to connect them, and with differences to illustrate how innocence is loss.Show MoreRelatedThe Lamb and The Tyger by William Blake Essay1758 Words   |  8 Pages William Blake, a unique poet of the literary canon, is one of the most critiqued poets of all time. Having a rather unique stylistic approach to topics, especially religion, Blake seems to contradict himself in his own writing and, therefore, sparks questions in the readers’ minds on specific subjects. Two of his poems in particular have been widely critiqued and viewed in various lights. â€Å"The Tyger,† written in 1774, and â€Å"The Lamb,† written five years later in 1789, are considered companion poems

Neoclassical Age Free Essays

The 18th century is a distinguishing period in British literature. It is a timeline in which classical literary conventions in terms of the literary techniques in different genres are revived. After the Renaissance–a period of exploration and expansiveness–came a reaction in the direction of order and restraint. We will write a custom essay sample on Neoclassical Age or any similar topic only for you Order Now Generally speaking, this reaction developed in France in the mid-seventeenth century and in England thirty years later; and it dominated European literature until the last part of the eighteenth century. It is a period where counterfeiting and facades are very important; in some ways the country was trying to act like the Interregnum and English civil wars had not happened, and there is both a willful suppression of the immediate past and a glorification of the more distant, classical Roman past–which is why it is called the Neoclassical period. Neoclassical writers, such as Samuel Johnson, Moliere and Alexander Pope, sought clear, precise language. They standardized spelling and grammar, shifted away from the complex metaphors employed by Shakespeare and simplified literary structures. Neoclassical writers often adopted a rigid view toward society. Although Renaissance writers were fascinated by rebels and the Romantics later idealized them, neoclassical writers felt that the individual should conform to social norms. Although society was probably corrupt, individual views could not stand against the truths found in the consensus of society. Principals of Neoclassic Age in Alexander Pope’s â€Å"essay on man† There are many concepts regarding literary criticism that are instantiated in the first part of Pope’s Essay: the problem of bad writing and criticism, and the greater danger of the latter to the public; the rarity of genius and taste in poets and critics respectively; the impairing of the capacity of critical judgment by unsound education; the causes for the multitude of literary critics (those who can’t write, judge! ; and the critics need to know the limits of his genius, taste, and learning in the exercise of criticism. What is the basis for literary composition and the practice of criticism? What provides the common ground and gives guidance for both? For Pope, the answer was found in a specific eighteenth century understanding of the honorific term and concept of NATURE. First follow Nature and your judgment frame By her just standard, which is still the same: Unerring NATURE, still divinely bright, One clear, unchanged, and universal light, Life, force, beauty, must to all impart, At once the source, and end, and test of Art. (Lines 68-73) Nature is the ultimate authority (Williams 219) in Pope’s Essay, and is presented here as that canon or standard to which both with (creative poetic and literary expression) and critical judgment are to conform. Authors and critics are to write and to judge according to the clear, unchanged, and universal light just standards of inerrant Nature. In literature and criticism, Nature is all-significant as its source, as its aim, and as its test. Art is from Nature, unto Nature, and by Nature. But what, exactly, does Pope mean by this all-encompassing concept? Williams expresses the eighteenth-century, neo-classical understanding of this doctrine in these terms. Fundamental to neo-classical thought about Nature is the conception of a cosmos which, in its order and regularity and harmony, reflects the order and harmony of the Divine Mind of its Creator. . . Man can perceive this order and rule in Nature because he has a rational soul made in the image of that Nature’s Creator. . . . In the view which prevails in the period Nature is the manifestation in the visible creation of the Order and Reason behind all things, a reflection of the medieval view that the likeness of God is imprinted in the very matter and organization of the universe (219-20). In concluding Part One of his Essay, Pope is so taken with the natural goodn ess of the primeval authors that he has difficulty restraining himself in declaring their praise. The religious nature of their veneration is not only transparent, but also significant literarily. Here in worship before a common altar, divisions and sects and quarrels in criticism are forgotten as men unite in a single congregation. The learned from all climes and ages bring . . . their incense to a common shrine . . . . Pope’s verse . . . rises in full response to the inspiration his age received from a glorious past, a past which was both an inspiration, and a reproach, to the present (Williams 229). Creation, fall, redemption: this basic biblical schema provides the paradigm for Alexander Pope’s An Essay on Criticism. Just as the focus of the biblical narrative is on the salvaging of a sin-wrecked creation, so the movement of Alexander Pope’s Essay on Criticism is toward the restoration of a fallen classical poetics for eighteenth century England. This parallel supplies substance and shape to the Essay’s grand purpose and 13 design. And in both the Scriptures and in Pope, the goals of cosmic and poetic restoration are ones for which we can and must give thanks. Neoclassicism replaced the Renaissance view of man as an inherently good being capable of astounding intellectual growth by the image of man as a sinful and presumptuous creature with a limited intellectual capacity. Whereas the Renaissance had emphasized imagination and mysticism, Neoclasscisim emphasized order, reason, common sense, and conservatism. The  widely used prose literary forms were the essay, the letter, the satire, the parody, the burlesque, and the moral fable; and  in poetry, the  most renown  verse form was the rhymed couplet. Pope’s heroic couplets are a prime example of this form. As reason should guide human individuals and societies, it should also direct artistic creation. Neoclassical art is not meant to seem a spontaneous outpouring of emotion or imagination. Emotion appears, of course; but it is consciously controlled. A work of art should be logically organized and should advocate rational norms. The Misanthrope, for example, is focused on its theme more consistently than are any of Shakespeare’s plays. Its hero and his society are judged according to their conformity or lack of conformity to Reason, and its ideal, voiced by Philinte, is the reasonable one of the golden mean. The cool rationality and control characteristic of neoclassical art fostered wit, equally evident in the regular couplets of Moliere and the balanced sentences of Austen. Sharp and brilliant wit, produced within the clearly defined ideals of neoclassical art, and focused on people in their social context, make this perhaps the world’s greatest age of comedy and satire. How to cite Neoclassical Age, Papers

Use Of Paralanguage And Kinesics In Everyday Life Essay Example For Students

Use Of Paralanguage And Kinesics In Everyday Life Essay Use of Paralanguage and Kinesics in Everyday LifeThe use of kinesics and paralanguage in everyday life is the mostprominent use of persuasion we use subconsciously. They are used subconsciouslybecause you may not know what they mean. Which can cause cultural tension ifyou do something that may seem harmless to you but may be a great insult toanother culture. Paralanguage has many forms such as whistling which can beused by many people as a means of entertaining by whistling a song or even inAmerican culture used to hound women on the streets because they appear to beattractive. These two uses of persuasion I will discuss about in my paper. Iwill discuss the history of both and also how they are used today in everydaylife. We will write a custom essay on Use Of Paralanguage And Kinesics In Everyday Life specifically for you for only $16.38 $13.9/page Order now To start of with I will define kinesics. Kinesics is articulation ofthe body, or movement resulting from muscular and skeletal shift. This includesall actions, physical or physiological, automatic reflexes, posture, facialexpressions, gestures, and other body movements. Body language, body idiom,gesture language, organ language and kinesic acts are just some terms used todepict kinesics. In ways that body language works in nonverbal acts, bodylanguage parallels paralanguage. Kinesic acts may substitute for language,accompany it, or modify it. Kinesic acts may be lexical or informative anddirective in nature, or they may be emotive or empathic movements. Posture isone of the components of kinesics. Posture is broken down into three basicpositions: bent knees, lying down, and standing. Artists and mimes have alwaysbeen aware of the range of communication possible through body stance. Butthere are some cultural differences in posture positions. Most people use thebent knee position to e at, but while the Romans used to eat lying down. PrincePeter of Greece and Denmark described the sleeping posture of the Tibetansbefore World War II. He said that the local men slept outside at night huddledaround the fire, hunched over on their knees with their faces resting in theirpalms. In 1932, William James did a study of expression of bodily posture. Herecognized the relationship of facial expression, gesture, and posture. Hedeclared that studying each one independently was justified for the purpose ofanalysis, but they should be recognized as a whole unit that function as anexpression. He devised four basic kinds from 347 different postures in hisexperiment. The four basic kinds are: approach, withdrawal, expansion, andcontraction. Approach referred to such things as attention, interest, scrutiny,and curiosity. Withdrawal involved drawing back or turning away, refusal,repulsion, and disgust. Expansion referred to the expanded chest, erect trunkand head, and raised shoulders, which conveyed pride, conceit, arrogance,disdain, mastery, and self-esteem. Contraction was characterized by forwardtrunk, bowed head, drooping shoulders, and sunken chest. Studies haveidentified postural behavior with personality types and ways of life, forexample relaxation, assertiveness, and restraint; and have noted the correlationof certain kinds of movement in sleeping and waking acts. Posture is asubstantial marker of feminine and masculine behavior. The relationship ofposture to sex gestures is obvious in the stereotypes in U.S. advertising. Posture is an indicator of status and rank and is also a marker of etiquette. In a study of Roman sculpture and coinage, Brilliant demonstrates that postureidentifies the noble and the peasant. In Western culture one was taught tostand when an elderly person enters the room. The face seems to be the most obvious component of body language, but itis certainly the most confusing and difficult to understand. Modern studies offacial expressions dates back to the nineteenth century, starting with CharlesBell, who in 1806, published Essays on the Anatomy and Philosophy of Expression:As Connected with the Fine Arts. Charles Darwins, The Expressions of Emotionsin Man and Animals, in 1872, was apparently influenced by Bells earlier work. Facial expressions are like sentences in human language, they are infinite invariety. The relationship of facial expression to other components of bodylanguage and to language itself, is sparsely examined and such observations ashave been made are recent. It does not take very extensive scientific study toobserve that a smiling face makes a sentence sound different from a sentencearticulated by a sorrowful, droopy physiognomy. There are five basic physicaldescriptions of facial expressions: neutral, relaxed, tense, uplifted, anddroopy. The neutral could result in various expressions such as pleasure, mask,respect, thoughtful, and quiet attention. The relaxed could result in love,pleasure and submission. The tense results in fear, surprise, determination,contempt, and extreme interest. The uplifted could result in happiness, anxiety,rage, religious love, astonishment, attention. Finally the droopy, in distress,suffering, grief, dismay, and shock. Facial expression may portray the actu alemotion felt and accurately accompany the speech. On the other hand, facialexpression, as with other body language and nonverbal components, maycontradict the verbal expression, thus giving the real message. Ones facialexpression may be practiced and may thus be made convincingly to lie, along withthe speech act, about ones real feelings. Artists and clowns have effectivelyexploited facial expressions and gestures as social weapons and entertainment. .ufbf904c26be391b3e24b595b09c068fc , .ufbf904c26be391b3e24b595b09c068fc .postImageUrl , .ufbf904c26be391b3e24b595b09c068fc .centered-text-area { min-height: 80px; position: relative; } .ufbf904c26be391b3e24b595b09c068fc , .ufbf904c26be391b3e24b595b09c068fc:hover , .ufbf904c26be391b3e24b595b09c068fc:visited , .ufbf904c26be391b3e24b595b09c068fc:active { border:0!important; } .ufbf904c26be391b3e24b595b09c068fc .clearfix:after { content: ""; display: table; clear: both; } .ufbf904c26be391b3e24b595b09c068fc { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ufbf904c26be391b3e24b595b09c068fc:active , .ufbf904c26be391b3e24b595b09c068fc:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ufbf904c26be391b3e24b595b09c068fc .centered-text-area { width: 100%; position: relative ; } .ufbf904c26be391b3e24b595b09c068fc .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ufbf904c26be391b3e24b595b09c068fc .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ufbf904c26be391b3e24b595b09c068fc .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ufbf904c26be391b3e24b595b09c068fc:hover .ctaButton { background-color: #34495E!important; } .ufbf904c26be391b3e24b595b09c068fc .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ufbf904c26be391b3e24b595b09c068fc .ufbf904c26be391b3e24b595b09c068fc-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ufbf904c26be391b3e24b595b09c068fc:after { content: ""; display: block; clear: both; } READ: Seville EssayThe eyes and mouth, it is generally agreed, carry the heaviest load ofcommunicative and expressive manifestations. When the eyes of two persons meetthere is a special kind of communication. This special kind of communication isnot always desirable. In some cultures the Evil Eye , the direct stare, is oneof the worst possible social and/or supernatural offenses. The term eye contactis used to identify this special relationship. Eye contact is one of theclosest possible relationships. It can be used as a regulator inconversations in an informal kind of way, and it can be used in a more precisesignal, for example, between the chairman of a meeting and a member wh o isasking for the floor. At the end of a social evening, couples may signal Letsgo! only by eye contact. Deaf persons are insistent on eye contact interactions; they depend heavily on kinesic movement to supplement theconversation. The avoidance of eye contact also signals something meaningful. Looking away contributes to maintaining psychological distance. Other eyebehaviors are symptoms of abnormalities in human beings, such as excessiveblinking, depressed look, dramatic gaze, guarded gaze, and absent gaze. Theblink frequency can be a measure of tension, or even of sobriety as someresearchers have concluded. The mouth is a remarkable communicator, both on the obvious and subtlelevels. In fact, most mouth movement is not associated with sound at all. Ifthe eyes are the windows of the soul, certainly the mouth is the very door. The grimace, in contrast to the movement made by a tic, is voluntary and withinthe control of the person who does it. Pouting is a well-known kinesic act ofchildren. Sticking out the tongue among the children of Western cultures is awidely-known expression of insult. Protruding the tongue, however, has othermeanings. It is a component of a negative response among the aborigines inQueensland and Gipps land where a negative is expressed by throwing the head ofa little backwards and putting out the tongue. Tongue movements may take placenaturally when one is thinking deeply or preoccupied with writing or silentreading such behavior when one is alone is known as autistic behavior. Jawmovement also occurs in moments of concentration, and in addition when theperson is carrying on some activity with an opening and closing motion. Thehands, of course, are of paramount interest here with a seemly endless array ofpossibilities which different cultures utilize in various ways. In somecultures specific hand gestures number in the hundreds. Movement of the headconveys various meanings depending upon the tilt, uprightness, thrust from thebody, and side movement. Paralanguage is some kind of articulation of the vocal apparatus, orsignificant lack of it, for example, hesitation between segments of vocalarticulation. This includes all noises and sounds which are extra-speech sounds,such as hissing, shushing, whistling, and imitation sounds, as well as a largevariety of speech modifications, such as quality of voice (sepulchral, whiny,giggling), extra high-pitched utterances, or hesitations and speed in talking. People from all different walks of life recognize that the human voicecommunicates something beyond language. These effects are referred to byimpressionistic descriptions such as tone of voice, voice quality, mannerof speaking, or the way he said it. There are modifying features which canoccur independently, such as crying and laughing, groaning, and whining. Theseare vocal characterizes which one talks through when they accompany language. The sounds used in language are referred to as segmental sounds or phonemes. They are produced by the articulatory organs of speech and each has a particulararticulatory phonetic description. Fricative sounds occur frequently inparalanguage, perhaps because of the air expired air movement is of muchimportance in paralinguistic. A surprising amount of paralanguage makes use ofsounds which might be considered more dramatic and exotic than the languagesounds. These sounds are trills and clicks and sounds modified in exotic ways,which without the modification might be considered ordinary. Trills are a kindof iterative articulation; that is, repetitions of a flap articulation by themovable parts of the speech mechanism. Any part of the speech apparatus whichcan move may be involved in a trill, whether it be the lips, tongue, cheek,uvula, velic, or vocal cords. .u843c00dd723c950e1abb2cb97e7c2b7c , .u843c00dd723c950e1abb2cb97e7c2b7c .postImageUrl , .u843c00dd723c950e1abb2cb97e7c2b7c .centered-text-area { min-height: 80px; position: relative; } .u843c00dd723c950e1abb2cb97e7c2b7c , .u843c00dd723c950e1abb2cb97e7c2b7c:hover , .u843c00dd723c950e1abb2cb97e7c2b7c:visited , .u843c00dd723c950e1abb2cb97e7c2b7c:active { border:0!important; } .u843c00dd723c950e1abb2cb97e7c2b7c .clearfix:after { content: ""; display: table; clear: both; } .u843c00dd723c950e1abb2cb97e7c2b7c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u843c00dd723c950e1abb2cb97e7c2b7c:active , .u843c00dd723c950e1abb2cb97e7c2b7c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u843c00dd723c950e1abb2cb97e7c2b7c .centered-text-area { width: 100%; position: relative ; } .u843c00dd723c950e1abb2cb97e7c2b7c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u843c00dd723c950e1abb2cb97e7c2b7c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u843c00dd723c950e1abb2cb97e7c2b7c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u843c00dd723c950e1abb2cb97e7c2b7c:hover .ctaButton { background-color: #34495E!important; } .u843c00dd723c950e1abb2cb97e7c2b7c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u843c00dd723c950e1abb2cb97e7c2b7c .u843c00dd723c950e1abb2cb97e7c2b7c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u843c00dd723c950e1abb2cb97e7c2b7c:after { content: ""; display: block; clear: both; } READ: English Literature Mock IOP Outline EssayThe click sounds are made by causing a suction of air in the mouthcavity. These percussive-like sounds are well documented as speech sounds inseveral languages, but, like the kiwi bird in New Zealand, they occur in onlyone geographical area of the world. The type of modification when the lips areinvolved, or puckered, is called labialization, and in speech sounds is used inFrench, German, Scandinavian, and many other languages. In English this type ofrounded lip modification is known as baby talk. Palatalization is a kind ofmodification made by the blade of the tongue in contact with the palate. Itoccurs very commonly in Slavic lang uages. Nasalization is a kind ofmodification which permits air to escape through the nose while pronouncing anoral sound. Nasalized vowels occur in the language structure of French, but inEnglish occur only in paralanguage. Nasalization also occurs in strong emotionsof love and hatred due to the swelling and shrinking of the nasal membranes inthese circumstances. Pharyngealization is another modification and is producedin the back of the throat. It results from opening up the area of the pharynxby tongue movement. This occurrence is noted in the Arabic language. Muscleconstriction is a tightening of the vocal apparatus which produces sounds knownas fortis in language systems, in contrast to sounds made in relaxed manner,which are known as lenis. Constriction of the vocal cords is said to occur ina special kind of speech among the Amahuacas of Peru. There are extra-speech sounds used for communication which are treatedhere, never occur, as far as has been recorded, in any language system of theworld. This group, non-language sounds, includes such noises as the whistle,the kiss, the yell, the groan, clapping of the tongue, various percussivesounding noises made with mouth air articulated by the lips and tongue, but notto be confused with mouth clicks, and a variety of imitative noises, such as thebilabial pop when the champagne cork is released. Whistling as acommunication device is world-wide, from spontaneous, expressive whistling forjoy, or whistling in the dark, to simple signals across distances, such asamong mountain climbers in the Alps who call for help by whistling. The kiss isa bilabial voiceless click which is articulated in the manner of the otherclicks actually used in languages which were described previously under specificlanguage sounds. Kempelen classified kisses into three types, according totheir sounds: the ki ss proper, a clear-ringing kiss, coming from the heart; theweaker kiss, from an acoustic point of view; and a loathsome smack. The kiss isused in greetings and in affectionate display, but also has other functions withcommunicative value. The yell, and variations of it as expressed by the scream,shout, roar, howl, bellow, squeal, holler, shriek, or screech, are effectivenon-speech communications, difficult to describe technically, and almostimpossible to duplicate the effect of in other kinds of communication media. The Confederate Yell, during the Civil War, was a ulant yell that was the signalfor the Confederate troops to charge at the enemies. The use of paralanguage in todays society is very prominent. We useparalanguage with children when we tell them to be quiet by saying shush. Ifwe see something disgusting we can make a gagging sound which shows disapproval. We also use kinesics today a lot too. We use the O.K. sign to signal thateverything is fine. We even have body language for vulgar words that manypeople today seem to use a lot. The study of these two topics can help a lot inunderstanding what people are really saying in todays society. Without theunderstanding of kinesics or paralanguage we would not be able to help bridgethe gap between certain cultures or even each other. We need these two non--verbal communication techniques to survive.

A Walk To Remember essays

A Walk To Remember essays Nicholas Sparks A Walk to Remember draws out many emotional responses two of which are happiness and sadness. The happiness didnt just come from various instances in the story, but came from the story as a whole. When Landon says, It was, I remember, the most wonderful moment of my life(240), it brings back to your memory the ups and downs that Landon and Jamie had throughout the story. You realize the maturing that has taken place in this young man and it makes you feel good. At the same time you cant help but feel sad. This beautiful angel that Landon has grown to love dies. Im dying, Landon(190). When those words exit her lips your heart sinks. Sure, Landon fulfills Jamies wish and marries her, but she dies. Therefore, there are mixed emotions expressed in this novel. A Walk to Remember is a story about a boy named Landon during his senior year of high school that ends with a walk that he will never forget. Landon Carter is the son of a U.S. Senator growing up in the south. At school he decides to join a drama class, because it is full of girls. However, the one girl he didnt want to be in that class, Jamie Sullivan, is. Ironically, she was his last resort to go to the homecoming dance and that is when the ball got rolling for these two lovebirds. Due to the fact that the lead male role in the play couldnt perform the part, Landon was forced to take the position. That meant he had to be with Jamie every day and later he was asked to walk her home every evening as well. This really annoyed Landon, because he didnt really like Jamie, so he thought. When the play came around it was a smash and when Landon saw Jamie dressed as an angel he realized that he might be in love with her. He started going over to her house more often, brought her to his house and inevitably fell in love. This was all fine and dandy until Jamie dropped a bomb on Lando...

Standard Lesson Plan Format for ESL Teachers

Standard Lesson Plan Format for ESL Teachers Teaching English, like teaching any subject, requires lesson plans. Many books and curricula provide advice on teaching English learning materials. However, most ESL teachers like to mix up their classes by providing their own  lesson plans and activities. Sometimes, teachers are required to create their own lesson plans when teaching ESL or EFL at international institutions that are scattered throughout the world. Develop your own lesson plans and activities by using a basic template. Standard Lesson Plan Format Generally speaking, a lesson plan has four specific parts. These can be repeated throughout the lesson, but its important to follow the outline: Warm-upPresentFocus on specificsUsage in a wider context Warm-Up   Use a warm-up to get the brain thinking in the right direction. The warm-up should include the target grammar/function for the lesson. Here are a few ideas: Ask small talk questions about the weekend for a lesson on the simple past.Discuss a hypothetical situation for a lesson focusing on conditionals.Challenge students to describe others in class when working towards building descriptive vocabulary.   Presentation The presentation focus on  the learning objectives of the lesson. This is the teacher-guided section of the lesson. You might: Explain grammar at the whiteboard.Show a short video to introduce a topic of discussion.Present new vocabulary, making sure to provide lots of  contexts.Present written work for a class discussion of structure. Controlled Practice Controlled practice allows for close observation to gauge whether the learning objectives are understood. Controlled practice activities include:​ Gap-fill exercises on tense conjugation.Complete-the-sentence exercises to encourage specifically-written formulas.Reading and listening comprehension activities.Language function practice on specific activities such as apologizing, negotiating, and thanking. Free Practice Free practice allows students to take control of their own language learning. These activities should encourage students to explore language with activities such as: Class debatesCreating role-plays and acting them out for othersGames focusing on communication skillsEssay writing During the free practice section, take note of common mistakes. Use feedback to help everyone, rather than focus on individual students.   This lesson plan format is popular for many reasons, including: Students have a number of chances to learn a concept through various means.Students have plenty of time to practice.Teachers can give detailed instruction, or students can deduce structures and learning points through practice.The standard lesson plan format provides structure.The lesson provides for variation over the course of 60 to 90 minutes.This lesson plan format moves from teacher-centered to student-centered learning. Variations on the Lesson Plan Format Theme In order to keep this standard lesson plan format from becoming boring, it is important to remember that there are a number of variations that can be applied to the various segments of the lesson plan format. Warm-up:  Students might arrive late, tired, stressed or otherwise distracted to class. In order to get their attention, its best to open with a warm-up activity. The warm-up can be as simple as telling a short story or asking students questions. The warm-up can also be a more thought-out activity, such as playing a song in the background or drawing an elaborate picture on the board. While its fine to start a lesson with a simple How are you, its much better to tie your warm-up into the theme of the lesson. Presentation: The presentation can take a variety of forms. Your presentation should be clear and straightforward to help students understand new grammar and forms. Here are a few suggestions on how to present new materials to the class: Reading selectionSoliciting students knowledge about a specific pointTeacher-centered explanationListening selectionShort videoStudent presentation The presentation should include the main meat of the lesson. For example, If you are working on phrasal verbs, make the presentation by reading something thats peppered with phrasal verbs. Controlled practice: This  section of the lesson provides students with direct feedback on their comprehension of the task at hand. Generally, a controlled practice involves some type of exercise.  Ã‚  Controlled practice should help the student focus on the main task and provide them with feedback - either from the teacher or the other students. Free practice: This integrates the focus structure, vocabulary, and functional words and phrases into students overall language use. Free practice exercises often encourage students to use the target language structures in: Small group discussionsWritten work (paragraphs and essays)Listening comprehension practiceGames The most important aspect of free practice is that students should be encouraged to integrate language learned into larger structures. This requires more of a stand-off approach to teaching. Its often useful to circulate around the room and take notes. Students should be allowed to make more mistakes during this part of the lesson. Utilizing Feedback Feedback allows students to check their understanding of the lessons topic and can be done quickly at the end of the class by asking students questions about the target structures. Another approach is to have students discuss the target structures in small groups, once again giving students the chance to improve understanding on their own. In general, it is important to use this lesson plan format to facilitate students English learning. The more opportunities for student-centered learning, the more students acquire language skills for themselves.

Socio-Cultural Turn in Public Relations Scholarship Essay

Socio-Cultural Turn in Public Relations Scholarship - Essay Example Due to this fact, the social world has not had its fair share of this research as far as public relations are concerned . It is a well-known fact that organizations do operate in the social world full of cultural diversity and any communication or decision that does not take into account the interests of the socio-cultural dimension is ineffective. This is because such public relations may not go down well with a section of persons in the social scene . Public relations scholarship has in turn taken a new dimension to meet the emerging interests by the society and culture. It has become evident that public relations scholarship cannot be the reserve of organizations alone but ought to incorporate such aspect of life as anthropology, storytelling, cultural studies, and pragmatism as a whole . These methodological approaches encompass both the practical and the theoretical aspects of various disciplines ranging from post-colonial life, sociology, political economy, cultural, and ecological studies . Recent studies have proved that when scholars engage in the new ways of public relations like extracting interviews especially from those who specialize in that particular field, they tend to expand their communication insight and gain more inspiration . This enables them to face the social world with confidence and a new perspective of handling diverse personalities as these also, exist in the world where organizations operate. In the face of multiple communication channels and strategies, it has become apparent that public relations and public relations scholarship should not suffer constraints and limits. This extends to the fact that currently organizations are the only institutions that get the recognition of managing their affairs as far as public relations are concerned9. Public relations culture and infrastructure Public relations, when viewed from the cultural perspective, must pay due attention to the general as well as the specific territorial aspects of the culture. The m ain components of the territorial infrastructure of the public relations are the civil society, the political and economic system, the media system, and the socio-cultural system10. Both culture and public relations are a function of the existence of human beings in that the man is the originator of culture and creator public relations therefore the two can work better if man incorporates them to

Mad Cow Disease Case Study Example | Topics and Well Written Essays - 1250 words

Mad Cow Disease - Case Study Example (see figure below). Preliminary information indicates that this most recent BSE case occurred in a13 year old beef cow from Alberta. Thus, this animal was born before the implementation of Canada's 1997 feed ban," Further elaborating that, "Through 2007, BSE surveillance has identified 15 cases in North America: three BSE cases in the United States and 12 in Canada. Of the three cases identified in the United States, one was born in Canada; of the 12 cases identified in Canada, one was imported from the United Kingdom (see figure above). Assuming that the proportions of animals sampled that were found to have BSE similarly reflect each country's BSE prevalence, the surveillance data indicate that the prevalence of BSE in Canada is well over 20-fold higher than that in the United States (see BSE Prevalence below). (CDC p.1). The following is a graph obtained from the CDC's webpage of those impacted within North America. The first known case of BSE in the United States was identified in December 2003. On December 23, 2003, the U.S. Department of Agriculture (USDA) announced a presumptive diagnosis of BSE in an adult Holstein cow from Washington State. This diagnosis was confirmed by an international reference laboratory in Weybridge, England, on December 25. Preliminary trace-back based on an ear-tag identification number suggested that the BSE-infected cow was imported into the United States from Canada in August 2001. The preliminary trace-back identification of the animal was later confirmed by genetic testing. On June 24, 2005, the U.S. Department of Agriculture announced receipt of final results from The Veterinary Laboratories Agency in Weybridge, England, confirming BSE in a cow that had conflicting test results in 2004. This cow was from Texas and represented the first endemic case of BSE in the United States. On March 13, 2006, the U.S. Department of Agriculture (USDA) announced the confirmation of bovine spongiform encephalopathy (BSE) in a cow in Alabama. The newly confirmed case was identified in a non-ambulatory (downer) cow on a farm in Alabama. The animal was euthanized by a local veterinarian and buried on the farm. The age of the cow was estimated by examination of the dentition as 10-years-old. It had no ear tags or distinctive marks; the herd of origin could not be identified despite an intense investigation (see Alabama BSE Investigation, Final Epidemiology Report, May 2006 [PDF - 105 KB]). (CDC p.1). History (B) "Mad cow disease spread widely among the cattle herds of England in the 1990's because cows were fed bone meal prepared from cattle carcasses to increase the protein content of their diet. Like the Fore, the British cattle were literally eating the tissue of cattle that had died of the disease," (Johnson p.677). Even earlier than that, "Research indicates that the first probable infections of BSE in cows occurred during the 1970's with two cases of BSE being identified in 1986. BSE possibly originated as a result of feeding cattle meat-and-bone meal that contained scrapie-infected sheep products. Scrapie is a prion disease of sheep. There is strong evidence and general agreement

Six Markets Model Of Relationship Marketing Marketing Essay

Six Markets Model Of Relationship Marketing Marketing Essay An Organization must exceed customer expectations in order to retain them and develop a healthy relationship with them. The methods and tactics involved to develop long term relationship with the customers in order to retain them is termed as Relationship Marketing. (http://www.learnmarketing.net/relationshipmarketing.htm) To attract and retain its customers the company must put into place some tactics and methods which may include promoting the product and brand, offering good quality product/services at competitive prices. At the same time its very difficult to keep the customers 100% satisfied reasons could be any as needs and wants of the customers change. So its a good practice to keep monitoring them in a number of ways. Internal Markets: The process of bringing support for a company and its activities within its own employees, in order to encourage them to promote its goals is defined as Internal Market. Internal Marketing did not play a vital role in traditional marketing but relational marketing sees the importance and treats the employees as an enabler to enhance external market place performance. If internal market is neglected external market would collapse. Its always the employees who create the trust and build the relationship with the customers. Therefore the firm must meet the needs of the employees are the basis to meet the customer needs. Customer MarketsSupplier Markets: Establishing long term relations with suppliers is a departure from traditional supplier positions. This development means that suppliers are seen as collaborators or partners in improving quality and managing costs.Relationships with suppliers is the main focus in recent years in relationship marketing. In traditional marketing the suppliers were unable to invest in the new plants and technologies which allowed them to deliver better products and services, faster and more cheaply. In relationship marketing manufacturers choose to build less exploitative relationships with fewer suppliers creating integrated and relatively stable supply chains thus allowing quality and flexibility in the system with low costs. Recruitment Markets: Recruitment marketing is the vital area for any organization to conduct strategic and effective partnerships with intermediaries in order to expose the company and capture the best trained and experienced workforce. Getting and retaining best people to work in the profession to build sustainability with the customers. Referral Markets: Developing relationships in referral markets means to link up with those people or institutions that have the power to direct business to the company. Key existing customers are often referral sources, and so are intermediaries, third party buyers, agencies and business networks. This is often the most effective part of an overall marketing plan and the best use of resources. (http://www.economicexpert.com/3a/Relationship:marketing.htm) Influence Markets: Influence markets are important to an organization in terms of relationship marketing as members of this market include bodies that directly impact on the organization. They involve sub markets like government regulators, stockholders, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. Developing relationships in referral markets means to link up with those people or institutions that have the power to direct business to the company. These activities are typically carried out by the public relations department. Customer Markets: The goal of customer markets is to get the customers and retain them. Sustained growth in business usually depends upon the same customer coming back again and again. Existing relationships with customers cost less to sustain than new ones. Traditional marketing: Marketing is the process to identify and retain the customer i.e. to know what products or services are of interest to the customer. In order to stay profitable companies should shift focus from production and build strong customer relationships. These factors are considered as the cutting edge over its competitors. Traditional marketing is a marketing mix with Four Ps. They refer to the four factors that a marketer has to consider comprising of Product, Price, Promotion and Placement. The first is the Product its production and management; second is the price; and the third is its promotion with advertising and branding etc finally the fourth is the placement or the distribution of the product. Before launching any product these four elements are to be well planned by any organization. (http://ezinearticles.com/?Overview-of-Traditional-marketingid=374128 ). Limitations of Traditional Marketing: Traditional marketing is company focused and product based with the intension to increase the visibility of the company and its brand. Its a failure since brand recall is very minimal as customer is exposed to many brands. The company becomes the active participant while the customer becomes inactive. Traditional marketing uses USP (Unique selling proposition) which is exclusive to a particular product from a particular brand. In todays world every brand is has all the features offered by its competitors therefore the USP marketing is becoming passive. Advertising is the main strategy for any business to give product visibility and boosts its sales. Traditional marketing uses Above the line advertising method which uses media as the main source like Newspapers, Magazines, TVs, all kind of mailers and leaflets. Its a drawback since the online marketing is offering a lots of hope to the marketer reaching out to a prospective customer at a faster pace. Internal Marketing is given little or no attention. Market share is taken as customer satisfaction indicator. Commitment to customers is very limited. (http://ezinearticles.com/?Overview-of-Traditional-marketingid=374128 ). Market Segmentation: Examples to evaluate the effective use of relationship marketing: New use of technology as marketing tools: To maximise organizations goals the companies have to adopt latest technologies and developments such as the Internet, Social Networks, Intelligent commercial websites, Media / Advertising using Billboards, Networking and Direct mail etc. (http://appreciativeinquiry.case.edu/uploads/E%20J%20Pullicino%20-%20MBA.pdf) Promoting the products through internet is termed as E-Commerce it is a network enabled business for selling products and services on the website. It is a practical medium for realizing the benefits of Relationship marketing. Consumers get greater and easier access to the market because information about competing offers is searchable and marketers are provided with the information they need to do their job more effectively. Email marketing strategy is used to build business through email marketing campaigns and online surveys. Advertising using Billboard is most common in 21st century. The use of signs along roadways to advertise a wide range of products, services etc. The signs used in these roadside advertising campaigns must be over a certain size in order to be referred to as a billboard and must be large enough for a driver or passenger in a vehicle to be able to clearly read the lettering while navigating the vehicle along a road. The effectiveness of these advertisements led to creating an entirely new branch of the advertising industry, as clients demanded newer and more attractive ads that would catch the eye and entice the traveler to stop and spend money. (http://www.wisegeek.com/what-is-billboard-advertising.htm) An integrated social media marketing strategy can help ecommerce site increase brand visibility, improve customer loyalty, and gain important insights about the markets served. (http://www.practicalecommerce.com/articles/961-Ecommerce-Know-How-Social-Media-as-a-Marketing-Tool) Mobility Marketing: Universal mobility programs are marketed through Mobility Marketing. Mobility programs consist of public, private, and human services modal alternatives. Mobility program is a success by implementing developing Techniques, Strategies, and Public Relations tools. Viral Marketing: A strategy that facilitates and encourages individuals to pass along a marketing message is termed as Viral Marketing. It depends on a high pass-along rate from person to person. If a large number of recipients forward something to a large number of friends, the overall growth rises very quickly. If the pass-along numbers get too low, the overall growth quickly falls down. Hotmail is cited as the first example of viral marketing. (http://www.marketingterms.com/dictionary/viral_marketing/) Its been referred as word of mouth, creating a buzz. Effortless and instant inexpensive communications to people is done through internet which is working out well in Viral Marketing. Another way to propagate the message is use others websites like placing text, graphics etc basically giving adverts in various websites to pass on the message. (http://www.wilsonweb.com/wmt5/viral-principles.htm) Guerrilla Marketing: Guerilla Marketing is unconventional marketing intended to get maximum results from minimal resources and it is specifically used in small business and entrepreneurs. Marketing is done in an unusual way at public places, street giveaways etc. In order to sell a product or a service, a company must establish a relationship with the customer build trust and support and understand the customers needs, and it must provide a product that delivers the promised benefits. Guerilla Marketing uses several tactics as follows: Providing service which is beyond customer expectations. Aiming efforts to impress the customers. Working hours that matches the customers requirements. Use of extreme specialization skills to market a product. (http://www.businessdictionary.com/definition/guerilla-marketing.html) Importance of Social Networks in Marketing: Social Networking is defined as grouping of individuals into groups like communities to make new friends and connect with old ones. Professionals use social networking to improve their career. In 21st century social networking is mainly done online through websites termed as Social sites. They function as online communities for internet users. Depending on the websites the users share their experiences, hobbies, politics etc thus socializing themselves from home. Another benefit is diversity because the internet gives individuals from all around the world to access the social sites. These sites are designed focusing on the interest of the individual. The websites without a main focus are referred to as traditional social networking sites and have open memberships. At the same time there are hidden dangers associated with these sites like data theft and viruses. These crimes are termed as cyber crimes. Depending on the cyber surrounding proceed with caution online conversations, marke ting etc. There are several Forums and groups such as Friendwise, Friendfinder, Facebook, Orkut, Twitter and many more. (http://www.whatissocialnetworking.com/) Promoting Products and Services using Social Networks: Facebook: Businesses large and small are actively connecting with customers through Facebook which has a number of tools that make it powerful helping them to spread brands by attract potential customers. It also helps business to review ways to make it better. Facebook is the second largest website with more than 321 million people. Ways Facebook can help business: Facebook Pages: Businesses can create their own profiles on Facebook using Pages. These pages help the business to give an identity by publishing companys information, photos, videos etc. When a individual is interested in a certain brand a note is written in those pages. These pages are posted back for all the friends to see thus promoting the product. Individuals are spreading the good word about products they are using making it easier for companies to market their products through word of mouth. People can know instantly about any news that they have to share. Applications: With powerful API developers write software helping to promote business on Facebook. For instance Visa Business Network application which takes information about users and allows them to better network with small business owners. Advertising: Facebook is a free application but gets its revenue through its powerful advertising engine that enables businesses to specify a specific demographic target, see how many people that demographic will hit, and advertise to that demographic. It also has advertising links at the bottom promoting products and services. Polls: Its a boon for marketers looking to get a quick answer about a particular feature theyd like to implement, or just to find out information and opinions. (http://www.insidefacebook.com/2008/07/28/facebook-for-business-what-it-needs-what-it-has/) Twitter: Twitter is one of the fast growing free online platforms that is being used for communication and conversation with over 1 million users and broadcasts over 3 million messages everyday. It can be used as a marketing tool, but the users must do it right by following the Twitter etiquette in order to be effective. (http://marketing.about.com/b/2008/10/07/twitter-a-marketing-tool.htm) Twitter is an application that allows to tweet with individuals. Search queries can be performed and notified if someone is searching for us. Its a great tool that can consistently run on the desktop. With the help of Twitterfeed one can post blog posts directly into ones Twitter account. Ubertwitter is a tool to get blogs on cell phone the users can reply and direct messages. Twitter is used as a media outlet by posting news and updates of the company or products. Ultimately Twitter provides an excellent source of free publicity. Twitter marketing is all about talking to the prospective customers, interacting with them thus providing optimal customer service. Its a fantastic tool giving the brand a voice and identity. It can be made as a best marketing tool by following unique style while twittering.

Capital One Case Study Essay

1. What is Capital One’s business and who are their competitors? Capital One’s business deals with a bank financial servicing company. They specialize specifically in banking, credit cards, home loans, auto loans and savings products. Capital One was founded by Richard Fairbank and Nigel Morris in 1988. Fairbank highly focused on the marketing and customization of credit card use and information. The company is very analytical and is very technological when gathering data information. They were basically put together centering around the idea of technology within the company itself. Some of their direct competitors would be against Bank Of America, American Express and Barclay’s bank. 2. What is their strategy to grow profitably and compete? Give examples. Capital One was put together with technology right at the core of their business. This makes them different from their competitors since most other companies had a business model first before technology was every involved. The technological part of their company is very important since they use it to analyze and comprehend their customers characteristics such as credit risk. This is basically their way of improving customer service and to increase profitability. Fairbank developed a data machine that was able to access a customer risk factor from each product as well as detect fraud. At Capital One’s point of inception, the online communication was making its way in our society so the company focused on highly internet marketing. This strategic action lead to 2.5 millions customers signing up as this online banking systems was the new and improved way to make payments. 3. How do they use information to implement their strategy? What kinds of information do they use and where does it come from? They vastly use their information system and technology to help during day to day activities. Their main use of this information is to analyze customer data and make appropriate suggestions and choices regarding their marketing strategy. They implement many â€Å"tests† and have used their idea of diving up their customer population by segmenting their data. This was a success and was a high profit for capital one. This lead to their improvement of customer relationships since they had vast information of them and had technology that could easily access and identify their customers through a digital fingerprint. This company focuses on personal information from their customer base to make decisions and access which one of them will be able to pay them back after a loan. One of the ways capital one has access this information is through the post office’s file and other checking agencies as well. Capital one basically takes information from any pertinent source that can provide then with reliable data. 4. List and describe the information technologies used to support their strategy? Information-based strategy – company focuses on high credit risklow credit risk – this helps them comprehend their customer’s data and to make sure that their choices are made with those people who are actually going to pay them back – their information-based system collects and analyzes the information which helps them market to their customers as it attracts various aspects of customer’s needs Data Warehouse & Mining Infrastructure – this is to support their information based system while having shared communication between different branches – Their offices in UK and US can have clearly make accurate decisions since they can both have access to each others database Trillium Software – This software analyzes their customer data with such intelligence that it is used to help them with final decision making – It is also used for customer service support 5. Describe their notion of a â€Å"scientific test†. Contrast this approach to product development and launch with a more traditional approach that a manufacturing company might use. Capital One’s scientific test was used with their software to collect test data information while enhancing the data they already had as well. They used this software to analyze and collect information from potential customers. They conducted over 45,000 tests at one point which helped them comprehend customer information while identifying any fraudulent activity as well. They grew every day and had millions of customer signed up online at the end. Capital One had a great relationship with their IT department since technology was part of its core competencies. Fairbank even allowed anyone to propose an idea for a test if it was profitable looking enough. This showed that the company wanted to involve each and every employee to work with them on their marketing strategy. The process for product development occurs when an idea is started, to the design and then with the actual product being manufactured and engineered. Capital One way of working with this process involves having their marketers research and access the information and data to understand their customers tendencies and preferences. A more traditional approach that a manufacturing company may use is having Capital One is started with a strict business model and then having to computerize it later on. Everything is first manually done and analyzed in this case. The technology and use of software would be used later on in terms of Capital One’s informational strategies.

Humorous Wedding Speech by Brother of Groom Essay - 798 Words

Humorous Wedding Speech by Brother of Groom Good evening, ladies and gentlemen. On behalf of the bridesmaids, I must thank Donald for his kind words. I must also thank all of you for coming today - I know how hard it is to get a day release. As Donald’s lighter brother – sorry, I meant little brother, which is simply a reference to the fact that he is older than I am, and nothing else – I would also like to welcome Liz into the family. I think you’ll find the Endeans to be a warm and open family - but never play cards with any of us. Historically, June is the traditional month to marry, and these origins actually date back to medieval times when people only properly bathed once a year, typically during May when the weather†¦show more content†¦Mum explained that he’d eaten too much cake. So, if you see my dad later on with his arm around Donald doing a circuit of the gardens, you know it’ll be too much cake – or more like beer. Someone asked me a few weeks ago if I looked up to my brother when I was younger. I thought about this – for about 2 seconds – before stating that I thought Donald had been more a source of perspiration than inspiration. But Id hate for you all to think he didnt make an impression upon me. Those at the front should just about be able to make out the two-inch scar on my head, caused by Donald practicing his fast-bowling against his seven year-old brother. In fact, Donald was always a great athlete and keen sportsmen, with a strong will to win. And I’m sure he could have made it as a pro - had it not been for the change in law enabling pubs to open all day. But it’s easy for me to stand here and take the micky out of him – and it’s also rather fun. But if the truth be told, I was always very proud that he was my big brother. And the pointers in life that he has given me have proved invaluable. 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How Have Social Policies and Changes to the Australian...

How have social policies and changes to the Australian welfare state affected the aged population. In 1901 just 4.0% of the Australian population were older people and after two decades this has increased to 6.4%. In 2011 the aged population continued to increase and reached 14%. The Australian Bureau of Statistics (Abs.gov.au, 2012) indicates that since the baby boomers are now becoming old, there has been a decrease in fertility rates and an increase in life expectancy. The population of people over 65 years has continued to increase and it is predicted that it will continue to increase for the next 50 years. As people become older they are more susceptible to becoming sick and in need of government benefits. Since there is a major†¦show more content†¦Joe Hocking defends this significant rise with the fact that our life expectancy has increased as opposed to when the pension was implemented 100 years ago and that our current economy can no longer support the increasing expenditure of the age pension. Even with this cost benefit to our economy, (Chomik, 2014) points out definite inequalities that would develop from this. For example older people within the workforce are already often discriminated against when seeking employment as they can be seen as a negative long term investment in terms of training. Joe Hocking’s argument on the rise of life expectancy seems ill supported when considering the fact the financially poor individuals have shown to have a lower life expectancy in comparison to the rich, thus resulting the inequality of the poor being able to enjoy less years of their retirement. 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