Six Markets Model Of Relationship Marketing Marketing Essay

Six Markets Model Of Relationship Marketing Marketing Essay An Organization must exceed customer expectations in order to retain them and develop a healthy relationship with them. The methods and tactics involved to develop long term relationship with the customers in order to retain them is termed as Relationship Marketing. (http://www.learnmarketing.net/relationshipmarketing.htm) To attract and retain its customers the company must put into place some tactics and methods which may include promoting the product and brand, offering good quality product/services at competitive prices. At the same time its very difficult to keep the customers 100% satisfied reasons could be any as needs and wants of the customers change. So its a good practice to keep monitoring them in a number of ways. Internal Markets: The process of bringing support for a company and its activities within its own employees, in order to encourage them to promote its goals is defined as Internal Market. Internal Marketing did not play a vital role in traditional marketing but relational marketing sees the importance and treats the employees as an enabler to enhance external market place performance. If internal market is neglected external market would collapse. Its always the employees who create the trust and build the relationship with the customers. Therefore the firm must meet the needs of the employees are the basis to meet the customer needs. Customer MarketsSupplier Markets: Establishing long term relations with suppliers is a departure from traditional supplier positions. This development means that suppliers are seen as collaborators or partners in improving quality and managing costs.Relationships with suppliers is the main focus in recent years in relationship marketing. In traditional marketing the suppliers were unable to invest in the new plants and technologies which allowed them to deliver better products and services, faster and more cheaply. In relationship marketing manufacturers choose to build less exploitative relationships with fewer suppliers creating integrated and relatively stable supply chains thus allowing quality and flexibility in the system with low costs. Recruitment Markets: Recruitment marketing is the vital area for any organization to conduct strategic and effective partnerships with intermediaries in order to expose the company and capture the best trained and experienced workforce. Getting and retaining best people to work in the profession to build sustainability with the customers. Referral Markets: Developing relationships in referral markets means to link up with those people or institutions that have the power to direct business to the company. Key existing customers are often referral sources, and so are intermediaries, third party buyers, agencies and business networks. This is often the most effective part of an overall marketing plan and the best use of resources. (http://www.economicexpert.com/3a/Relationship:marketing.htm) Influence Markets: Influence markets are important to an organization in terms of relationship marketing as members of this market include bodies that directly impact on the organization. They involve sub markets like government regulators, stockholders, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. Developing relationships in referral markets means to link up with those people or institutions that have the power to direct business to the company. These activities are typically carried out by the public relations department. Customer Markets: The goal of customer markets is to get the customers and retain them. Sustained growth in business usually depends upon the same customer coming back again and again. Existing relationships with customers cost less to sustain than new ones. Traditional marketing: Marketing is the process to identify and retain the customer i.e. to know what products or services are of interest to the customer. In order to stay profitable companies should shift focus from production and build strong customer relationships. These factors are considered as the cutting edge over its competitors. Traditional marketing is a marketing mix with Four Ps. They refer to the four factors that a marketer has to consider comprising of Product, Price, Promotion and Placement. The first is the Product its production and management; second is the price; and the third is its promotion with advertising and branding etc finally the fourth is the placement or the distribution of the product. Before launching any product these four elements are to be well planned by any organization. (http://ezinearticles.com/?Overview-of-Traditional-marketingid=374128 ). Limitations of Traditional Marketing: Traditional marketing is company focused and product based with the intension to increase the visibility of the company and its brand. Its a failure since brand recall is very minimal as customer is exposed to many brands. The company becomes the active participant while the customer becomes inactive. Traditional marketing uses USP (Unique selling proposition) which is exclusive to a particular product from a particular brand. In todays world every brand is has all the features offered by its competitors therefore the USP marketing is becoming passive. Advertising is the main strategy for any business to give product visibility and boosts its sales. Traditional marketing uses Above the line advertising method which uses media as the main source like Newspapers, Magazines, TVs, all kind of mailers and leaflets. Its a drawback since the online marketing is offering a lots of hope to the marketer reaching out to a prospective customer at a faster pace. Internal Marketing is given little or no attention. Market share is taken as customer satisfaction indicator. Commitment to customers is very limited. (http://ezinearticles.com/?Overview-of-Traditional-marketingid=374128 ). Market Segmentation: Examples to evaluate the effective use of relationship marketing: New use of technology as marketing tools: To maximise organizations goals the companies have to adopt latest technologies and developments such as the Internet, Social Networks, Intelligent commercial websites, Media / Advertising using Billboards, Networking and Direct mail etc. (http://appreciativeinquiry.case.edu/uploads/E%20J%20Pullicino%20-%20MBA.pdf) Promoting the products through internet is termed as E-Commerce it is a network enabled business for selling products and services on the website. It is a practical medium for realizing the benefits of Relationship marketing. Consumers get greater and easier access to the market because information about competing offers is searchable and marketers are provided with the information they need to do their job more effectively. Email marketing strategy is used to build business through email marketing campaigns and online surveys. Advertising using Billboard is most common in 21st century. The use of signs along roadways to advertise a wide range of products, services etc. The signs used in these roadside advertising campaigns must be over a certain size in order to be referred to as a billboard and must be large enough for a driver or passenger in a vehicle to be able to clearly read the lettering while navigating the vehicle along a road. The effectiveness of these advertisements led to creating an entirely new branch of the advertising industry, as clients demanded newer and more attractive ads that would catch the eye and entice the traveler to stop and spend money. (http://www.wisegeek.com/what-is-billboard-advertising.htm) An integrated social media marketing strategy can help ecommerce site increase brand visibility, improve customer loyalty, and gain important insights about the markets served. (http://www.practicalecommerce.com/articles/961-Ecommerce-Know-How-Social-Media-as-a-Marketing-Tool) Mobility Marketing: Universal mobility programs are marketed through Mobility Marketing. Mobility programs consist of public, private, and human services modal alternatives. Mobility program is a success by implementing developing Techniques, Strategies, and Public Relations tools. Viral Marketing: A strategy that facilitates and encourages individuals to pass along a marketing message is termed as Viral Marketing. It depends on a high pass-along rate from person to person. If a large number of recipients forward something to a large number of friends, the overall growth rises very quickly. If the pass-along numbers get too low, the overall growth quickly falls down. Hotmail is cited as the first example of viral marketing. (http://www.marketingterms.com/dictionary/viral_marketing/) Its been referred as word of mouth, creating a buzz. Effortless and instant inexpensive communications to people is done through internet which is working out well in Viral Marketing. Another way to propagate the message is use others websites like placing text, graphics etc basically giving adverts in various websites to pass on the message. (http://www.wilsonweb.com/wmt5/viral-principles.htm) Guerrilla Marketing: Guerilla Marketing is unconventional marketing intended to get maximum results from minimal resources and it is specifically used in small business and entrepreneurs. Marketing is done in an unusual way at public places, street giveaways etc. In order to sell a product or a service, a company must establish a relationship with the customer build trust and support and understand the customers needs, and it must provide a product that delivers the promised benefits. Guerilla Marketing uses several tactics as follows: Providing service which is beyond customer expectations. Aiming efforts to impress the customers. Working hours that matches the customers requirements. Use of extreme specialization skills to market a product. (http://www.businessdictionary.com/definition/guerilla-marketing.html) Importance of Social Networks in Marketing: Social Networking is defined as grouping of individuals into groups like communities to make new friends and connect with old ones. Professionals use social networking to improve their career. In 21st century social networking is mainly done online through websites termed as Social sites. They function as online communities for internet users. Depending on the websites the users share their experiences, hobbies, politics etc thus socializing themselves from home. Another benefit is diversity because the internet gives individuals from all around the world to access the social sites. These sites are designed focusing on the interest of the individual. The websites without a main focus are referred to as traditional social networking sites and have open memberships. At the same time there are hidden dangers associated with these sites like data theft and viruses. These crimes are termed as cyber crimes. Depending on the cyber surrounding proceed with caution online conversations, marke ting etc. There are several Forums and groups such as Friendwise, Friendfinder, Facebook, Orkut, Twitter and many more. (http://www.whatissocialnetworking.com/) Promoting Products and Services using Social Networks: Facebook: Businesses large and small are actively connecting with customers through Facebook which has a number of tools that make it powerful helping them to spread brands by attract potential customers. It also helps business to review ways to make it better. Facebook is the second largest website with more than 321 million people. Ways Facebook can help business: Facebook Pages: Businesses can create their own profiles on Facebook using Pages. These pages help the business to give an identity by publishing companys information, photos, videos etc. When a individual is interested in a certain brand a note is written in those pages. These pages are posted back for all the friends to see thus promoting the product. Individuals are spreading the good word about products they are using making it easier for companies to market their products through word of mouth. People can know instantly about any news that they have to share. Applications: With powerful API developers write software helping to promote business on Facebook. For instance Visa Business Network application which takes information about users and allows them to better network with small business owners. Advertising: Facebook is a free application but gets its revenue through its powerful advertising engine that enables businesses to specify a specific demographic target, see how many people that demographic will hit, and advertise to that demographic. It also has advertising links at the bottom promoting products and services. Polls: Its a boon for marketers looking to get a quick answer about a particular feature theyd like to implement, or just to find out information and opinions. (http://www.insidefacebook.com/2008/07/28/facebook-for-business-what-it-needs-what-it-has/) Twitter: Twitter is one of the fast growing free online platforms that is being used for communication and conversation with over 1 million users and broadcasts over 3 million messages everyday. It can be used as a marketing tool, but the users must do it right by following the Twitter etiquette in order to be effective. (http://marketing.about.com/b/2008/10/07/twitter-a-marketing-tool.htm) Twitter is an application that allows to tweet with individuals. Search queries can be performed and notified if someone is searching for us. Its a great tool that can consistently run on the desktop. With the help of Twitterfeed one can post blog posts directly into ones Twitter account. Ubertwitter is a tool to get blogs on cell phone the users can reply and direct messages. Twitter is used as a media outlet by posting news and updates of the company or products. Ultimately Twitter provides an excellent source of free publicity. Twitter marketing is all about talking to the prospective customers, interacting with them thus providing optimal customer service. Its a fantastic tool giving the brand a voice and identity. It can be made as a best marketing tool by following unique style while twittering.

Capital One Case Study Essay

1. What is Capital One’s business and who are their competitors? Capital One’s business deals with a bank financial servicing company. They specialize specifically in banking, credit cards, home loans, auto loans and savings products. Capital One was founded by Richard Fairbank and Nigel Morris in 1988. Fairbank highly focused on the marketing and customization of credit card use and information. The company is very analytical and is very technological when gathering data information. They were basically put together centering around the idea of technology within the company itself. Some of their direct competitors would be against Bank Of America, American Express and Barclay’s bank. 2. What is their strategy to grow profitably and compete? Give examples. Capital One was put together with technology right at the core of their business. This makes them different from their competitors since most other companies had a business model first before technology was every involved. The technological part of their company is very important since they use it to analyze and comprehend their customers characteristics such as credit risk. This is basically their way of improving customer service and to increase profitability. Fairbank developed a data machine that was able to access a customer risk factor from each product as well as detect fraud. At Capital One’s point of inception, the online communication was making its way in our society so the company focused on highly internet marketing. This strategic action lead to 2.5 millions customers signing up as this online banking systems was the new and improved way to make payments. 3. How do they use information to implement their strategy? What kinds of information do they use and where does it come from? They vastly use their information system and technology to help during day to day activities. Their main use of this information is to analyze customer data and make appropriate suggestions and choices regarding their marketing strategy. They implement many â€Å"tests† and have used their idea of diving up their customer population by segmenting their data. This was a success and was a high profit for capital one. This lead to their improvement of customer relationships since they had vast information of them and had technology that could easily access and identify their customers through a digital fingerprint. This company focuses on personal information from their customer base to make decisions and access which one of them will be able to pay them back after a loan. One of the ways capital one has access this information is through the post office’s file and other checking agencies as well. Capital one basically takes information from any pertinent source that can provide then with reliable data. 4. List and describe the information technologies used to support their strategy? Information-based strategy – company focuses on high credit risklow credit risk – this helps them comprehend their customer’s data and to make sure that their choices are made with those people who are actually going to pay them back – their information-based system collects and analyzes the information which helps them market to their customers as it attracts various aspects of customer’s needs Data Warehouse & Mining Infrastructure – this is to support their information based system while having shared communication between different branches – Their offices in UK and US can have clearly make accurate decisions since they can both have access to each others database Trillium Software – This software analyzes their customer data with such intelligence that it is used to help them with final decision making – It is also used for customer service support 5. Describe their notion of a â€Å"scientific test†. Contrast this approach to product development and launch with a more traditional approach that a manufacturing company might use. Capital One’s scientific test was used with their software to collect test data information while enhancing the data they already had as well. They used this software to analyze and collect information from potential customers. They conducted over 45,000 tests at one point which helped them comprehend customer information while identifying any fraudulent activity as well. They grew every day and had millions of customer signed up online at the end. Capital One had a great relationship with their IT department since technology was part of its core competencies. Fairbank even allowed anyone to propose an idea for a test if it was profitable looking enough. This showed that the company wanted to involve each and every employee to work with them on their marketing strategy. The process for product development occurs when an idea is started, to the design and then with the actual product being manufactured and engineered. Capital One way of working with this process involves having their marketers research and access the information and data to understand their customers tendencies and preferences. A more traditional approach that a manufacturing company may use is having Capital One is started with a strict business model and then having to computerize it later on. Everything is first manually done and analyzed in this case. The technology and use of software would be used later on in terms of Capital One’s informational strategies.

Humorous Wedding Speech by Brother of Groom Essay - 798 Words

Humorous Wedding Speech by Brother of Groom Good evening, ladies and gentlemen. On behalf of the bridesmaids, I must thank Donald for his kind words. I must also thank all of you for coming today - I know how hard it is to get a day release. As Donald’s lighter brother – sorry, I meant little brother, which is simply a reference to the fact that he is older than I am, and nothing else – I would also like to welcome Liz into the family. I think you’ll find the Endeans to be a warm and open family - but never play cards with any of us. Historically, June is the traditional month to marry, and these origins actually date back to medieval times when people only properly bathed once a year, typically during May when the weather†¦show more content†¦Mum explained that he’d eaten too much cake. So, if you see my dad later on with his arm around Donald doing a circuit of the gardens, you know it’ll be too much cake – or more like beer. Someone asked me a few weeks ago if I looked up to my brother when I was younger. I thought about this – for about 2 seconds – before stating that I thought Donald had been more a source of perspiration than inspiration. But Id hate for you all to think he didnt make an impression upon me. Those at the front should just about be able to make out the two-inch scar on my head, caused by Donald practicing his fast-bowling against his seven year-old brother. In fact, Donald was always a great athlete and keen sportsmen, with a strong will to win. And I’m sure he could have made it as a pro - had it not been for the change in law enabling pubs to open all day. But it’s easy for me to stand here and take the micky out of him – and it’s also rather fun. But if the truth be told, I was always very proud that he was my big brother. And the pointers in life that he has given me have proved invaluable. Putting aside his number one gem, â€Å"never leave your Polaroids lying about†, his more subtle influence was shown when I had finally reached the age when I hoped to imitate myShow MoreRelatedEssay on Humorous Wedding Speech by Brother of the Groom1010 Words   |  5 PagesHumorous Wedding Speech by Brother of the Groom Good afternoon, Ladies and Gentleman – It’s my job to reply to the toast to the bridesmaids and in doing so, say a couple of nice things about George. You know, tell you about some of his good points. The problem is he doesn’t have any good points. Well, except for being naturally gifted at sports. We do, after all, come from the same gene pull. So, on behalf of the bridesmaid, Claire, I would like to start by thanking George for his kind wordsRead MoreEssay about Humorous Wedding Speech by Brother of the Groom738 Words   |  3 PagesHumorous Wedding Speech by Brother of the Groom Good afternoon Ladies and Gentlemen. My name is Bill, Michaels brother. Michael didnt choose me to be in the wedding party in the traditional way. Actually, I drew straws with our other brother Sean. (pause) But just because Im up here speaking dont for one minute think I was the winner. Laughter I think all went well this morning getting Michael ready for his big day. The condemned man ate a hearty breakfast, but alas I was unableRead MoreI Met My Best Friend1396 Words   |  6 Pagesanother. Text messages and wedding speeches may seem to have no connection to each other but both genres reveal how close two people are. A wedding speech is usually given by the maid-of-honor and the best man. These two positions hold special meaning because it is meant to be given by someone whom the bride and groom cherish and love. To be given the position of maid-of-honor or best man already shows how much love and respect the bride or groom has for their friend. Wedding speeches, in return, showRead MoreWedding Speech By The Maid Of Honor And The Best Man1469 Words   |  6 Pagesmessages and wedding speeches may seem to have no connection to each other, but through content, tone and specific conventions, both genres reveal how close two people are. A wedding speech is usually given by the maid-of-honor and the best man. These two positions hold special meaning because it is meant to be given by someone whom the bride and groom cherish and love. To be given the position of maid-of-honor or best man already shows how much love and respect the bride or groom has for theirRead More Humorous Wedding Roast by a Friend of the Groom Essay571 Words   |  3 PagesHumorous Wedding Roast by a Friend of the Groom Good evening Ladies and Gentlemen – Id like to start by saying that what a genuine honor it is to be part of Normans wedding. I appreciate that I am just one of many equally suitable close friends that he could well have chosen. But I know he looks upon me as the older brother he never had, and I look on him as the younger brother I never wanted. So here I stand with this great opportunity to reveal to all, Norman’s past misdemeanors. SoRead More Humorous Best Man Speech Essay examples1972 Words   |  8 PagesHumorous Best Man Speech The hotel management have asked me to ask you not to stand on the tables or chairs during the standing ovation at the end of my speech. Now, I asked around for an idea of how long my speech should last, and the general response was about as long as it takes the groom to make love. So with that in mind, thank you, you have been a wonderful audience. (Sit and then get back up) I think an introduction is worthwhile. For those of you who do not yetRead MoreEssay about A Humorous and Heartfelt Wedding Speech588 Words   |  3 PagesA Humorous and Heartfelt Wedding Speech Good evening Ladies and Gentlemen - I would like to start by thanking Frank on behalf of the bridesmaids for his kind comments and echo the fact that they look wonderful and performed their role fantastically well, despite the inevitable and healthy rivalry that can sometimes occur. In fact, just before the service I overheard a furious sisterly argument about who was going to be first to dance with the best man. Understandable, I thought - until I gotRead More Humorous and Sentimental Wedding Speech by the Groom Essay1281 Words   |  6 PagesHumorous and Sentimental Wedding Speech by the Groom I was going to begin with ladies and gentlemen but on looking around Im glad I didnt. So here goes. Distinguished guests, those of lesser distinction, and those of no distinction at all, family relatives, new and old, in-laws and out-laws, friends, friends of friends, and freeloaders, welcome to our wedding reception. First of all I would like to thank my brothers and my new sister for their kind words. I did have a speech all

How Have Social Policies and Changes to the Australian...

How have social policies and changes to the Australian welfare state affected the aged population. In 1901 just 4.0% of the Australian population were older people and after two decades this has increased to 6.4%. In 2011 the aged population continued to increase and reached 14%. The Australian Bureau of Statistics (Abs.gov.au, 2012) indicates that since the baby boomers are now becoming old, there has been a decrease in fertility rates and an increase in life expectancy. The population of people over 65 years has continued to increase and it is predicted that it will continue to increase for the next 50 years. As people become older they are more susceptible to becoming sick and in need of government benefits. Since there is a major†¦show more content†¦Joe Hocking defends this significant rise with the fact that our life expectancy has increased as opposed to when the pension was implemented 100 years ago and that our current economy can no longer support the increasing expenditure of the age pension. Even with this cost benefit to our economy, (Chomik, 2014) points out definite inequalities that would develop from this. For example older people within the workforce are already often discriminated against when seeking employment as they can be seen as a negative long term investment in terms of training. Joe Hocking’s argument on the rise of life expectancy seems ill supported when considering the fact the financially poor individuals have shown to have a lower life expectancy in comparison to the rich, thus resulting the inequality of the poor being able to enjoy less years of their retirement. In conclusion, Income security has had insignificant change however the introduction of compulsory superannuation’s are steps forward in trying to provide adequate standard of livings through privatisation. There are conflicting views over such policies as not everyone has benefited. Australia will always have some level of unfairness between our social sectors, however the main benefiters of the superannuation guarantee and the age entitlement to access pensions seems to be the already well-off sectors. Perhaps a way to avoid this is to increaseShow MoreRelatedThe Effects Of Ageism On The Delivery Of Nursing Care For The Older Person1736 Words   |  7 Pageshowever for this essay, it will be used in the context of discrimination of the elderly population. The elderly population accounts for 50% of hospital stays, 70% of home health services and 90% of residents in aged care homes where a further 90% of residents fall victim to and experience ageism throughout their stay (F itzpatrick Kazer, 2012). The elderly account for such a large proportion of the population using healthcare services, therefore, in turn, is the reason for a large percentage ofRead MorePolicy Analysis and Implications for Social Work Practice1974 Words   |  8 PagesPolicy Analysis and Implications for Social Work Practice Introduction Unfortunately, in this world of advancements, numerous social issues have escalated to a great extent. Amongst them, child exploitation, abuse, and improper protection to children over the world are one significant dilemma to mention that have augmented over the years. This issue is not limited to one state or county, rather, has become an issue across the globe. Many factors such as lack of education, socio-economic issuesRead MoreCommunity Based Support Services For The Aged And People With Intellectual Disability2333 Words   |  10 PagesCommunity Based Support Services for the Aged and People with Intellectual Disability Name of Student: Course: Course Instructor: Date: Community Based Support Services for the Aged and People with Intellectual Disability Introduction The probability of persons with intellectual disabilities being affected by health problems is higher than that of people without intellectual disability. In fact, certain conditions may be in relationRead MoreResearch on Obesity in Australia2158 Words   |  9 Pagesbecoming an ubiquitous trait in Australia. According to the 2005 National Health Survey, 53.6% of Australians reported being overweight, defined as having a Body-Mass Index (BMI) of over 25%. (AIHW, 2005, p. 182).  This is partly caused by diets which are high in saturated fat and dependent on processed foods over fresh foods. It is also caused by a continuously sedentary lifestyle, as most Australians perform their job sitting down in an office setting and are, furthermore, compelled stay tetheredRead MoreThe World Health Organization ( 2014 ) Defines Mental Health2688 Words   |  11 PagesOrganisation (2014) defines Mental Health â€Å"as a state of well-being in which every individual realises his or her own po tential, can cope with the normal stresses of life, can work productively and fruitfully, and is able to make a contribution to her or his community† (para. 1). Mental health refers to an individual’s psychological, emotional and social wellbeing; it has the ability affect people’s perceptions, thought, feelings, actions and capacity to respond to change, stresses and challenges within theirRead MoreThe Concept of Equity of Access in the Australian Healthcare System2439 Words   |  10 PagesThe Australian health care system is founded on the concept of equity of Access. Discuss this Statement with relation to the concepts of Effectiveness and efficiency and any interrelation that may exist. 1. Introduction: As Stated in the National Health Reform Agreement-Equity of Access is the fundamental base of the Australian Health Care System (DHA. 2013a). Effectiveness, which focuses on ratio of outputs to outcomes and efficiency, which defines as achieving maximum outputs with available inputsRead MoreSmart Home Technology10920 Words   |  44 Pagesof smart technologies that promote health and wellbeing of older people living at home www.broadband.unimelb.edu.au May 2012 Authors Meg Morris, PhD Chair Physiotherapy, The University of Melbourne Elizabeth Ozanne, PhD Associate Professor, Social Work, The University of Melbourne Kim Miller, PhD Senior Lecturer Physiotherapy, The University of Melbourne Nick Santamaria, PhD Chair Translational Nursing, The University of Melbourne Alan Pearce, PhD Senior Research Fellow, Deakin University CatherineRead MoreHow The Disadvantaged Social Status Of The First Australians Impacted Aboriginal And Torres Strait Islander Children2603 Words   |  11 Pagesmisguided policies against Aboriginal and Torres Strait Islander peoples that manifested in the â€Å"dispossession, physical ill-treatment, social disruption, population decline, economic exploitation, codified discrimination and cultural devastation of the first people of this land† (Vos, Barker, Begg, Stanley Lopez, 2008, p. 471). It is undisputed that compared with mainstream Australians, Aboriginal and Torres Strait Islander people are still experiencing sig nificantly worse health, social and economicRead MoreThe Changing Patterns Of Religious Adherence3298 Words   |  14 Pagesthe present 1.1 – The changing patterns of religious adherence The changenig patterns of religious adherence have been changing since the 1947 Australian census. The biggest change has been the consistent drop in the number of people identifying themselves as belonging to the Anglican church since the 1947 census up to the 2011 census, from 39 percent to 17.1 percent of the population as shown in figure 1.3, which shows the comparison between the 2006 and 2011 census data. Overall, the numberRead MoreSocial Determinants of Health10939 Words   |  44 Pages3 The Social, Cultural and Historical Context of Aboriginal and Torres Strait Islander Australians PatDudgeon,MichaelWright,YinParadies, DarrenGarveyandIainWalker OVERVIEW To understand the contemporary life of Indigenous Australians, a historical and cultural background is essential. This chapter sets the context for further discussions about Aboriginal and Torres Strait Islander people and issues related to their social and emotional wellbeing and mental health. The history