Six Markets Model Of Relationship Marketing Marketing Essay

Six Markets Model Of Relationship Marketing Marketing Essay An Organization must exceed customer expectations in order to retain them and develop a healthy relationship with them. The methods and tactics involved to develop long term relationship with the customers in order to retain them is termed as Relationship Marketing. (http://www.learnmarketing.net/relationshipmarketing.htm) To attract and retain its customers the company must put into place some tactics and methods which may include promoting the product and brand, offering good quality product/services at competitive prices. At the same time its very difficult to keep the customers 100% satisfied reasons could be any as needs and wants of the customers change. So its a good practice to keep monitoring them in a number of ways. Internal Markets: The process of bringing support for a company and its activities within its own employees, in order to encourage them to promote its goals is defined as Internal Market. Internal Marketing did not play a vital role in traditional marketing but relational marketing sees the importance and treats the employees as an enabler to enhance external market place performance. If internal market is neglected external market would collapse. Its always the employees who create the trust and build the relationship with the customers. Therefore the firm must meet the needs of the employees are the basis to meet the customer needs. Customer MarketsSupplier Markets: Establishing long term relations with suppliers is a departure from traditional supplier positions. This development means that suppliers are seen as collaborators or partners in improving quality and managing costs.Relationships with suppliers is the main focus in recent years in relationship marketing. In traditional marketing the suppliers were unable to invest in the new plants and technologies which allowed them to deliver better products and services, faster and more cheaply. In relationship marketing manufacturers choose to build less exploitative relationships with fewer suppliers creating integrated and relatively stable supply chains thus allowing quality and flexibility in the system with low costs. Recruitment Markets: Recruitment marketing is the vital area for any organization to conduct strategic and effective partnerships with intermediaries in order to expose the company and capture the best trained and experienced workforce. Getting and retaining best people to work in the profession to build sustainability with the customers. Referral Markets: Developing relationships in referral markets means to link up with those people or institutions that have the power to direct business to the company. Key existing customers are often referral sources, and so are intermediaries, third party buyers, agencies and business networks. This is often the most effective part of an overall marketing plan and the best use of resources. (http://www.economicexpert.com/3a/Relationship:marketing.htm) Influence Markets: Influence markets are important to an organization in terms of relationship marketing as members of this market include bodies that directly impact on the organization. They involve sub markets like government regulators, stockholders, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. Developing relationships in referral markets means to link up with those people or institutions that have the power to direct business to the company. These activities are typically carried out by the public relations department. Customer Markets: The goal of customer markets is to get the customers and retain them. Sustained growth in business usually depends upon the same customer coming back again and again. Existing relationships with customers cost less to sustain than new ones. Traditional marketing: Marketing is the process to identify and retain the customer i.e. to know what products or services are of interest to the customer. In order to stay profitable companies should shift focus from production and build strong customer relationships. These factors are considered as the cutting edge over its competitors. Traditional marketing is a marketing mix with Four Ps. They refer to the four factors that a marketer has to consider comprising of Product, Price, Promotion and Placement. The first is the Product its production and management; second is the price; and the third is its promotion with advertising and branding etc finally the fourth is the placement or the distribution of the product. Before launching any product these four elements are to be well planned by any organization. (http://ezinearticles.com/?Overview-of-Traditional-marketingid=374128 ). Limitations of Traditional Marketing: Traditional marketing is company focused and product based with the intension to increase the visibility of the company and its brand. Its a failure since brand recall is very minimal as customer is exposed to many brands. The company becomes the active participant while the customer becomes inactive. Traditional marketing uses USP (Unique selling proposition) which is exclusive to a particular product from a particular brand. In todays world every brand is has all the features offered by its competitors therefore the USP marketing is becoming passive. Advertising is the main strategy for any business to give product visibility and boosts its sales. Traditional marketing uses Above the line advertising method which uses media as the main source like Newspapers, Magazines, TVs, all kind of mailers and leaflets. Its a drawback since the online marketing is offering a lots of hope to the marketer reaching out to a prospective customer at a faster pace. Internal Marketing is given little or no attention. Market share is taken as customer satisfaction indicator. Commitment to customers is very limited. (http://ezinearticles.com/?Overview-of-Traditional-marketingid=374128 ). Market Segmentation: Examples to evaluate the effective use of relationship marketing: New use of technology as marketing tools: To maximise organizations goals the companies have to adopt latest technologies and developments such as the Internet, Social Networks, Intelligent commercial websites, Media / Advertising using Billboards, Networking and Direct mail etc. (http://appreciativeinquiry.case.edu/uploads/E%20J%20Pullicino%20-%20MBA.pdf) Promoting the products through internet is termed as E-Commerce it is a network enabled business for selling products and services on the website. It is a practical medium for realizing the benefits of Relationship marketing. Consumers get greater and easier access to the market because information about competing offers is searchable and marketers are provided with the information they need to do their job more effectively. Email marketing strategy is used to build business through email marketing campaigns and online surveys. Advertising using Billboard is most common in 21st century. The use of signs along roadways to advertise a wide range of products, services etc. The signs used in these roadside advertising campaigns must be over a certain size in order to be referred to as a billboard and must be large enough for a driver or passenger in a vehicle to be able to clearly read the lettering while navigating the vehicle along a road. The effectiveness of these advertisements led to creating an entirely new branch of the advertising industry, as clients demanded newer and more attractive ads that would catch the eye and entice the traveler to stop and spend money. (http://www.wisegeek.com/what-is-billboard-advertising.htm) An integrated social media marketing strategy can help ecommerce site increase brand visibility, improve customer loyalty, and gain important insights about the markets served. (http://www.practicalecommerce.com/articles/961-Ecommerce-Know-How-Social-Media-as-a-Marketing-Tool) Mobility Marketing: Universal mobility programs are marketed through Mobility Marketing. Mobility programs consist of public, private, and human services modal alternatives. Mobility program is a success by implementing developing Techniques, Strategies, and Public Relations tools. Viral Marketing: A strategy that facilitates and encourages individuals to pass along a marketing message is termed as Viral Marketing. It depends on a high pass-along rate from person to person. If a large number of recipients forward something to a large number of friends, the overall growth rises very quickly. If the pass-along numbers get too low, the overall growth quickly falls down. Hotmail is cited as the first example of viral marketing. (http://www.marketingterms.com/dictionary/viral_marketing/) Its been referred as word of mouth, creating a buzz. Effortless and instant inexpensive communications to people is done through internet which is working out well in Viral Marketing. Another way to propagate the message is use others websites like placing text, graphics etc basically giving adverts in various websites to pass on the message. (http://www.wilsonweb.com/wmt5/viral-principles.htm) Guerrilla Marketing: Guerilla Marketing is unconventional marketing intended to get maximum results from minimal resources and it is specifically used in small business and entrepreneurs. Marketing is done in an unusual way at public places, street giveaways etc. In order to sell a product or a service, a company must establish a relationship with the customer build trust and support and understand the customers needs, and it must provide a product that delivers the promised benefits. Guerilla Marketing uses several tactics as follows: Providing service which is beyond customer expectations. Aiming efforts to impress the customers. Working hours that matches the customers requirements. Use of extreme specialization skills to market a product. (http://www.businessdictionary.com/definition/guerilla-marketing.html) Importance of Social Networks in Marketing: Social Networking is defined as grouping of individuals into groups like communities to make new friends and connect with old ones. Professionals use social networking to improve their career. In 21st century social networking is mainly done online through websites termed as Social sites. They function as online communities for internet users. Depending on the websites the users share their experiences, hobbies, politics etc thus socializing themselves from home. Another benefit is diversity because the internet gives individuals from all around the world to access the social sites. These sites are designed focusing on the interest of the individual. The websites without a main focus are referred to as traditional social networking sites and have open memberships. At the same time there are hidden dangers associated with these sites like data theft and viruses. These crimes are termed as cyber crimes. Depending on the cyber surrounding proceed with caution online conversations, marke ting etc. There are several Forums and groups such as Friendwise, Friendfinder, Facebook, Orkut, Twitter and many more. (http://www.whatissocialnetworking.com/) Promoting Products and Services using Social Networks: Facebook: Businesses large and small are actively connecting with customers through Facebook which has a number of tools that make it powerful helping them to spread brands by attract potential customers. It also helps business to review ways to make it better. Facebook is the second largest website with more than 321 million people. Ways Facebook can help business: Facebook Pages: Businesses can create their own profiles on Facebook using Pages. These pages help the business to give an identity by publishing companys information, photos, videos etc. When a individual is interested in a certain brand a note is written in those pages. These pages are posted back for all the friends to see thus promoting the product. Individuals are spreading the good word about products they are using making it easier for companies to market their products through word of mouth. People can know instantly about any news that they have to share. Applications: With powerful API developers write software helping to promote business on Facebook. For instance Visa Business Network application which takes information about users and allows them to better network with small business owners. Advertising: Facebook is a free application but gets its revenue through its powerful advertising engine that enables businesses to specify a specific demographic target, see how many people that demographic will hit, and advertise to that demographic. It also has advertising links at the bottom promoting products and services. Polls: Its a boon for marketers looking to get a quick answer about a particular feature theyd like to implement, or just to find out information and opinions. (http://www.insidefacebook.com/2008/07/28/facebook-for-business-what-it-needs-what-it-has/) Twitter: Twitter is one of the fast growing free online platforms that is being used for communication and conversation with over 1 million users and broadcasts over 3 million messages everyday. It can be used as a marketing tool, but the users must do it right by following the Twitter etiquette in order to be effective. (http://marketing.about.com/b/2008/10/07/twitter-a-marketing-tool.htm) Twitter is an application that allows to tweet with individuals. Search queries can be performed and notified if someone is searching for us. Its a great tool that can consistently run on the desktop. With the help of Twitterfeed one can post blog posts directly into ones Twitter account. Ubertwitter is a tool to get blogs on cell phone the users can reply and direct messages. Twitter is used as a media outlet by posting news and updates of the company or products. Ultimately Twitter provides an excellent source of free publicity. Twitter marketing is all about talking to the prospective customers, interacting with them thus providing optimal customer service. Its a fantastic tool giving the brand a voice and identity. It can be made as a best marketing tool by following unique style while twittering.

Capital One Case Study Essay

1. What is Capital One’s business and who are their competitors? Capital One’s business deals with a bank financial servicing company. They specialize specifically in banking, credit cards, home loans, auto loans and savings products. Capital One was founded by Richard Fairbank and Nigel Morris in 1988. Fairbank highly focused on the marketing and customization of credit card use and information. The company is very analytical and is very technological when gathering data information. They were basically put together centering around the idea of technology within the company itself. Some of their direct competitors would be against Bank Of America, American Express and Barclay’s bank. 2. What is their strategy to grow profitably and compete? Give examples. Capital One was put together with technology right at the core of their business. This makes them different from their competitors since most other companies had a business model first before technology was every involved. The technological part of their company is very important since they use it to analyze and comprehend their customers characteristics such as credit risk. This is basically their way of improving customer service and to increase profitability. Fairbank developed a data machine that was able to access a customer risk factor from each product as well as detect fraud. At Capital One’s point of inception, the online communication was making its way in our society so the company focused on highly internet marketing. This strategic action lead to 2.5 millions customers signing up as this online banking systems was the new and improved way to make payments. 3. How do they use information to implement their strategy? What kinds of information do they use and where does it come from? They vastly use their information system and technology to help during day to day activities. Their main use of this information is to analyze customer data and make appropriate suggestions and choices regarding their marketing strategy. They implement many â€Å"tests† and have used their idea of diving up their customer population by segmenting their data. This was a success and was a high profit for capital one. This lead to their improvement of customer relationships since they had vast information of them and had technology that could easily access and identify their customers through a digital fingerprint. This company focuses on personal information from their customer base to make decisions and access which one of them will be able to pay them back after a loan. One of the ways capital one has access this information is through the post office’s file and other checking agencies as well. Capital one basically takes information from any pertinent source that can provide then with reliable data. 4. List and describe the information technologies used to support their strategy? Information-based strategy – company focuses on high credit risklow credit risk – this helps them comprehend their customer’s data and to make sure that their choices are made with those people who are actually going to pay them back – their information-based system collects and analyzes the information which helps them market to their customers as it attracts various aspects of customer’s needs Data Warehouse & Mining Infrastructure – this is to support their information based system while having shared communication between different branches – Their offices in UK and US can have clearly make accurate decisions since they can both have access to each others database Trillium Software – This software analyzes their customer data with such intelligence that it is used to help them with final decision making – It is also used for customer service support 5. Describe their notion of a â€Å"scientific test†. Contrast this approach to product development and launch with a more traditional approach that a manufacturing company might use. Capital One’s scientific test was used with their software to collect test data information while enhancing the data they already had as well. They used this software to analyze and collect information from potential customers. They conducted over 45,000 tests at one point which helped them comprehend customer information while identifying any fraudulent activity as well. They grew every day and had millions of customer signed up online at the end. Capital One had a great relationship with their IT department since technology was part of its core competencies. Fairbank even allowed anyone to propose an idea for a test if it was profitable looking enough. This showed that the company wanted to involve each and every employee to work with them on their marketing strategy. The process for product development occurs when an idea is started, to the design and then with the actual product being manufactured and engineered. Capital One way of working with this process involves having their marketers research and access the information and data to understand their customers tendencies and preferences. A more traditional approach that a manufacturing company may use is having Capital One is started with a strict business model and then having to computerize it later on. Everything is first manually done and analyzed in this case. The technology and use of software would be used later on in terms of Capital One’s informational strategies.

Humorous Wedding Speech by Brother of Groom Essay - 798 Words

Humorous Wedding Speech by Brother of Groom Good evening, ladies and gentlemen. On behalf of the bridesmaids, I must thank Donald for his kind words. I must also thank all of you for coming today - I know how hard it is to get a day release. As Donald’s lighter brother – sorry, I meant little brother, which is simply a reference to the fact that he is older than I am, and nothing else – I would also like to welcome Liz into the family. I think you’ll find the Endeans to be a warm and open family - but never play cards with any of us. Historically, June is the traditional month to marry, and these origins actually date back to medieval times when people only properly bathed once a year, typically during May when the weather†¦show more content†¦Mum explained that he’d eaten too much cake. So, if you see my dad later on with his arm around Donald doing a circuit of the gardens, you know it’ll be too much cake – or more like beer. Someone asked me a few weeks ago if I looked up to my brother when I was younger. I thought about this – for about 2 seconds – before stating that I thought Donald had been more a source of perspiration than inspiration. But Id hate for you all to think he didnt make an impression upon me. Those at the front should just about be able to make out the two-inch scar on my head, caused by Donald practicing his fast-bowling against his seven year-old brother. In fact, Donald was always a great athlete and keen sportsmen, with a strong will to win. And I’m sure he could have made it as a pro - had it not been for the change in law enabling pubs to open all day. But it’s easy for me to stand here and take the micky out of him – and it’s also rather fun. But if the truth be told, I was always very proud that he was my big brother. And the pointers in life that he has given me have proved invaluable. Putting aside his number one gem, â€Å"never leave your Polaroids lying about†, his more subtle influence was shown when I had finally reached the age when I hoped to imitate myShow MoreRelatedEssay on Humorous Wedding Speech by Brother of the Groom1010 Words   |  5 PagesHumorous Wedding Speech by Brother of the Groom Good afternoon, Ladies and Gentleman – It’s my job to reply to the toast to the bridesmaids and in doing so, say a couple of nice things about George. You know, tell you about some of his good points. The problem is he doesn’t have any good points. Well, except for being naturally gifted at sports. We do, after all, come from the same gene pull. So, on behalf of the bridesmaid, Claire, I would like to start by thanking George for his kind wordsRead MoreEssay about Humorous Wedding Speech by Brother of the Groom738 Words   |  3 PagesHumorous Wedding Speech by Brother of the Groom Good afternoon Ladies and Gentlemen. My name is Bill, Michaels brother. Michael didnt choose me to be in the wedding party in the traditional way. Actually, I drew straws with our other brother Sean. (pause) But just because Im up here speaking dont for one minute think I was the winner. Laughter I think all went well this morning getting Michael ready for his big day. The condemned man ate a hearty breakfast, but alas I was unableRead MoreI Met My Best Friend1396 Words   |  6 Pagesanother. Text messages and wedding speeches may seem to have no connection to each other but both genres reveal how close two people are. A wedding speech is usually given by the maid-of-honor and the best man. These two positions hold special meaning because it is meant to be given by someone whom the bride and groom cherish and love. To be given the position of maid-of-honor or best man already shows how much love and respect the bride or groom has for their friend. 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But I know he looks upon me as the older brother he never had, and I look on him as the younger brother I never wanted. So here I stand with this great opportunity to reveal to all, Norman’s past misdemeanors. SoRead More Humorous Best Man Speech Essay examples1972 Words   |  8 PagesHumorous Best Man Speech The hotel management have asked me to ask you not to stand on the tables or chairs during the standing ovation at the end of my speech. Now, I asked around for an idea of how long my speech should last, and the general response was about as long as it takes the groom to make love. So with that in mind, thank you, you have been a wonderful audience. (Sit and then get back up) I think an introduction is worthwhile. 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How Have Social Policies and Changes to the Australian...

How have social policies and changes to the Australian welfare state affected the aged population. In 1901 just 4.0% of the Australian population were older people and after two decades this has increased to 6.4%. In 2011 the aged population continued to increase and reached 14%. The Australian Bureau of Statistics (Abs.gov.au, 2012) indicates that since the baby boomers are now becoming old, there has been a decrease in fertility rates and an increase in life expectancy. The population of people over 65 years has continued to increase and it is predicted that it will continue to increase for the next 50 years. As people become older they are more susceptible to becoming sick and in need of government benefits. Since there is a major†¦show more content†¦Joe Hocking defends this significant rise with the fact that our life expectancy has increased as opposed to when the pension was implemented 100 years ago and that our current economy can no longer support the increasing expenditure of the age pension. Even with this cost benefit to our economy, (Chomik, 2014) points out definite inequalities that would develop from this. For example older people within the workforce are already often discriminated against when seeking employment as they can be seen as a negative long term investment in terms of training. Joe Hocking’s argument on the rise of life expectancy seems ill supported when considering the fact the financially poor individuals have shown to have a lower life expectancy in comparison to the rich, thus resulting the inequality of the poor being able to enjoy less years of their retirement. In conclusion, Income security has had insignificant change however the introduction of compulsory superannuation’s are steps forward in trying to provide adequate standard of livings through privatisation. There are conflicting views over such policies as not everyone has benefited. Australia will always have some level of unfairness between our social sectors, however the main benefiters of the superannuation guarantee and the age entitlement to access pensions seems to be the already well-off sectors. Perhaps a way to avoid this is to increaseShow MoreRelatedThe Effects Of Ageism On The Delivery Of Nursing Care For The Older Person1736 Words   |  7 Pageshowever for this essay, it will be used in the context of discrimination of the elderly population. 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The Key Differences Between Organic Foods And Gmos

This paper begins by providing key information and terms for the argument to provide a basic understand of concepts of the key differences between organic foods and GMOs. The topics discussed in this paper will include, but will not be limited to: safety regarding human consumption, regulatory controls, and how these two different products are produced. To provide an overview of these important topics, a distinct contrast will be made. The paper concludes with an overview of the topics discussed and key ideas which can aid in a solution of the argument given. The abbreviation GMO refers to a technique used to produce an organism or microorganism, by genetically engineering it. In today’s modern world, scientists are most commonly using†¦show more content†¦166). Even though such studies might be compelling, these findings need further research to fully understand the effects of consumption. When the effects of consuming organic foods are examined, a different outcome is discovered. According to Huber, Rembialkowska, Srednicka, Vijver (2011), a large-scale study named PARSIFAL concluded: children which consumed organic foods (regularly) showed lower allergenic rates as well as lower body weights when compared to traditional or engineered foods (Huber, Rembialkowska, Srednicka, Vijver 2011). With further research, other positive results are discovered. Specifically, a study produced by Princeton reviled that consuming organic foods lowered risks from chemical contamination, supplemental hormones, and antibiotic risks (â€Å"Greening Princeton†, n.d.). In contrast to GMOs, consuming organic foods were directly linked to positive results, which helps solidify the argument that they are a safer and healthier option over engineered foods. This conclusion also aids in the point of discussion (which will be reviewed below) that stricter FDA guidelines need to be emplaced to protect American citizens from unknowingly consuming GMO products; whic h could have possibly dangerous, unknown long term side effects. The FDA s current labeling policy should be stricter in its guidance on the labeling of foods; unequivocally, GMOs. First, we will examine the FDA’s current labeling policy in regards to GMOs in plant-derivedShow MoreRelatedContrasting Plant-Based Foods: Genetically Modified Foods1255 Words   |  6 Pages Contrasting Plant-Based Foods: Genetically Modified Foods and Organic Foods This paper begins by providing key information and terms to provide a basic understanding of concepts between organic foods and genetically engineered foods, often known as genetically modified organisms (GMOs). Any organism or microorganism which is genetically engineered is referred to as a GMO. 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When grocery shopping, we are faced with the question, â€Å" Do we choose organic or the conventional products?† For some people, this may be an easy question depending on how much you want to spend, or if you choose organic products regardless of the price. However, no matter what an individual chooses, we will always be skeptical of the quality difference in grocery produce. Is organic milk that much different? Is it healthier than the conventional milk in the isleRead MoreGenetically Modified Organisms Are More Prevalent Now Than Ever Before Essay1849 Words   |  8 Pagesmore desirable harvest. From Gregor Mendel discovering heredity in the 1850s, to Watson and Crick unlocking the genetic code in 1954, our scientific understanding of genetics has immensely improved. With modern technology and agricultural practices, GMOs are more prevalent now than ever before. While we do still utilize crossbreeding, today many of our genetically modified organisms are generated and tested for desirable traits in laboratory settings. In these laboratories, scientists are capableRead MoreThe Effects Of Gmos On Human And Environmental Health Essay1566 Words   |  7 PagesCorey Schulz Professor Tyler ENG 1201 Online 7 November 2016 The Negative Effects of GMOs on Human and Environmental Health Would you rather consume food that is grown with enough poison to pollute the soil, or grown naturally with organic fertilizer such as compost? Well when you consume Genetically Engineered Organisms (GMOs), you are doing just that, eating food that has been grown with enough poison to pollute soil. These products claim to have higher yields and greater resistance to harmfulRead MoreIn The World We Live In Today, Especially In The United1737 Words   |  7 Pages In the world we live in today, especially in the United States, people did not think about the food they eat— where it came from, how it was grown and what hormones or antibiotics were used. However, through the advancement of the Internet, social media, phones and applications and people’s increased pressure for transparency and making science understandable, food has become a controversial topic in regards to genetic modification, antibiotics, and pesticides and herbicides. Too many peopleRead MoreWar Ov er What We Eat1576 Words   |  7 Pages1102 16 November 2014 War over What We Eat Introduction/Thesis Genetically modified organisms (GMO) are an organism whose genome has been engineered in the laboratory in order to favor the expression of desired physiological traits or the production of desired biological products according to the Encyclopedia Britannica. In grocery stores in the United States, as much as 70 percent of the processed food may contain genetically modified organisms. The same cannot be said for the European Union, whoRead Moremonsanto paper critical analysis3483 Words   |  14 Pagesï » ¿aTitle: A review of core issues relating to the global adoption of genetically modified foods. As we are confronted by more and more information, it is of great importance that as global citizens we endeavour to form our own conclusions by thoroughly analysing factual data. Often information we are presented with can carry a vast undertone of additional, and usually bias information, which conveyed through language, body language, and even in extreme, but uncommon instances, subliminal messagingRead MoreGmo Go Away : Genetically Modified Organisms2317 Words   |  10 Pages16 Dec 2014 GMO Go Away GMOS have been cluttering many parts of the United States for many years but the issues surrounding them have recently made surface. A GMO is a Genetically Modified Organism. In other words, genetically modified means the materials that make up an organism have been altered and artificially engineered somewhere in a laboratory. Scientists create what can be called the ‘ultimate plant’ which are able to sustain life outside normal conditions that make organic plants susceptibleRead MoreExecutive Summary : Anti Gmo3426 Words   |  14 PagesGroup BETA Executive Summary: Anti GMO Christiady: GMOs are genetically modified organisms. They are made by infusing viruses or altering the DNA of cells to produce an organism to the specified design. The process includes taking genes from one species and inserting them into another. GMOs can be made using four steps; using viruses/ bacteria to infect animal/ plant cell with new DNA, coating DNA into tiny metal pellets and firing the m into the cells, injecting the DNA into tiny fertilized

Employment and Job Satisfaction Free Essays

Activity One Reasons why the organisation needs to collect HR data 1) To record contractual arrangements and agreements. Through retaining a copy of the employees contract along with any amendments ensures that there is no confusion in regards to an employee status. 2) To ensure compliance with legal requirements and provide a statutory excuse if required. We will write a custom essay sample on Employment and Job Satisfaction or any similar topic only for you Order Now An example of when this could be required is if an employee working for your company is found to be working in the UK illegally. If you are able to demonstrate that you carried out the necessary initial and annual checks you can avoid a ? 0,000 fine. Types of data that is collected within an organisation and how each supports HR practices 1) Customer Feedback – The collection of customer feedback allows the employer to identify any learning and development needs that may be required. It can also be used as a tool for performance management. 2) Demographics – The collection of information in regards to age allows for succession planning should you be dealing with an aging workforce. The collection of information in regards to gender can be important when considering equal opportunities. ) Recruitment – The collection and analysis of recruitment information helps assess legal compliance in particular monitoring of equality and diversity information. It also provid es statistics on success rates of each stage of the process along with how successful different methods of recruitment have proved. A description of at least two methods of storing records and the benefits of each 1) Manual System – This is the keeping of hard copies of HR records in staff files. Manual filing is low cost and easily accessible. A manual system cannot be affected by loss of power and cannot be maliciously hacked into from outside the company. 2) Hosted Computer Records – keeping records on a hosted cloud reduces physical storage space required along with allowing access to records remotely. It can reduce administration time (ie filing) and information may be easier to find. Two essential items of UK legislation relating to the recording, storage and accessibility of HR data The Data Protection Act 1998 states that data must be collected and processed fairly and lawfully and obtained for only the lawful purposes. The data must be adequate and relevant and not excessive along with being accurate and where necessary kept up to date. You must not keep information longer than necessary and it must be stored securely and in accordance with the rights of data subjects. Personal data shall not be transferred outside the European Economic Area unless the country or territory has adequate safeguards for data subjects. An example of where this may be applicable is the keeping of CVs on file. The Freedom of Information Act creates a public â€Å"right of access† to information held by public authorities. This applies to all public authorities including: * government departments and local assemblies * local authorities and councils * health trusts, hospitals and doctors’ surgeries * schools, colleges and universities * publicly funded museums * the police * other non-departmental public bodies An example of where this may be applicable in an HR setting would be the request of information regarding the successful candidate by an unsuccessful applicant following the recruitment of a new position. Activity Two Introduction On an annual basis our company carries out an Employee Survey. The survey is sent out to every single staff member from branch staff to directors and there is an average response rate of around 80%. This year’s employee survey was carried out in July with the results being collected and collated in August and September. The surveys are carried out anonymously and employees are asked to identify their level of seniority within the company along with length of service. I have decided to look at staff members length of service and job satisfaction in relation to their seniority within the company. I think that there are several factors which make this a valuable exercise. Through identifying length of service by seniority it may identify specific job roles where there is a trend of employees are leaving after a particular length of time. Through doing this it may allow further investigation as to the reasons behind this and allow the company to bring in measures to limit this, eg specific areas of training or changes in approach to particular roles. Through reducing turnover this can reduce recruitment costs and disruption in the workplace. Identifying job satisfaction can take this a step further by identifying people who are currently in positions who may need some extra attention to prevent them leaving. Analysis and Interpretation Firstly, I transposed the dataset into percentages as this allows standardisation and ease of comparison. I decided that it would be a good idea to give a general overview of the company by creating a pie cart to show how the company is made up (graph one). I then further broke this down to compare length of service by seniority (graph two). I decided to use a bar chart with the break down of figures below as I think it gives good visual represetation of the situation across the company. I then broke the data down further to identify job satisfaction by seniority – again in a bar chart as I am looking at a decrete set of data (graph 3). I attempted to link the three sets of data (length of service/satisfaction and seniority) but found that the resulting chart was very complicated and unclear so decided it was better to keep these as two separate entities. Finally, I indentified the reason why people were unsatisfied in the workpalce and displayed this in graph four. From the work carried out I believe that there is evidence that the people at â€Å"assistant† level within the company are in need of a bit of TLC. Whilst their pattern of length of service may be explained through people being promoted, they are also the lease satisified group in the company and cite â€Å"management† as the reason behind this. Graph One – Break Down of Company by Job Type Graph Two –Length of Service by Seniority Graph 3 – Job Satisfaction by Seniority Graph Four – Reason Stated for Unsatisfaction in the Workplace % How to cite Employment and Job Satisfaction, Papers

Operating an Aviation Industry for Cruise Speed -myassignmenthelp

Question: Discuss about theOperating an Aviation Industryfor Cruise Speed Selection. Answer: Introduction The aviation industry has grown recently over the years. The aviation industry is of great importance as it brings people together by encouraging easy and fast transport. It also promotes economic growth in various countries by supporting international business and tourism. Competition in the aviation industry has always been stiff. It, therefore, calls for better operations of the aircraft for a company to achieve a competitive edge over its rivals. Aircraft pilots plays a vital role in operation efficiency of the aircrafts. It becomes important for them to identify critical drivers and variables that affect the operations of the aircraft and hence optimize them for an advanced performance (Sarkis, 2000). This paper, thus, discusses jet aircraft efficiency requirements (altitude selection, the cruise speed, angle of attack, maximum payload carried from a runway, and center of gravity when loading) that are vital in ensuring operational efficiency in an airline with special focus on the aircraft pilot. Significance of the cruise speed selection Determining the cruise speed of an aircraft plays a great deal in optimizing the operation efficiency of an aircraft. The pilot has however to understand the difference between the indicated speed and the true speed. The altitude one is cruising as well as the power and mixture settings have a significant influence on the aircraft operations. It is crucial for a pilot to adjust the calibrated airspeed in relation to the temperature and altitude so as to maintain a smooth flow of the flight. As the aircraft gains altitude and temperature increases, the air becomes less dense. At a higher altitude and temperature, the true airspeed becomes lower and therefore, the pilot needs to adjust accordingly. It is difficult to display the true airspeed of an aircraft accurately due to other variables such as temperature, air pressure, aircraft weight, altitude, and instrument error (Aktrk et al., 2014). The weight and wheel fairings go hand in hand with the cruise speed of the aircraft. For inst ance, aircraft flow at a heavier weight travels slower than the normal speed. It, therefore, becomes crucial for an aircraft pilot to understand all these variables and coordinate them for an efficient aircraft operation (Dancila et al., 2013). Since altitude plays a significant role in fuel consumption of an aircraft, for an experienced pilot, he/she need to lean as they fly through a higher altitude. Therefore, the higher the aircraft goes, the more the pilot needs to learn to optimize the fuel and air mixture (Jensen et al., 2013). Cruise speed optimization of aircrafts significantly saves on fuel. The air traffic control has set up some regulations that require the aircraft to hold on to a specific altitude and therefore, optimization of the cruise speed at a constant altitude becomes of great importance in operations performance (Antoine Kroo, 2004). In the optimization of this variable, one has to consider the aircraft thrust, minimum fuel consumption required, operating costs, and the maximum and minimum range. How angle of attack affects the operations of an aircraft The angle between a wing chord line of an aircraft and the direction of the relative wind is known as the angle of attack. When there is an increase in the angle of attack, impact pressure below the wing will also increase and consequently increasing the lift and drag hence the center of pressure moves forward (Swatton, 2008). When the pilot changes the angle of attack, he can thereby control the airplanes drag, airspeed, and lift. Whenever a pilot is in a straight and level flight or descending and ascending in a constant rate, he should take note of the lift so as to ensure an efficient flight. In order for a pilot to generate a sufficient lift especially in high altitude, he needs to adjust the airspeed to the corresponding values for proper angle of attack. It also important to put into consideration factors that increase the stalling speed of the aircraft. These variables include; weight added, load factor increase, bank angle increase, decreased power, and variations in loading . The pilots as well as to understand the impact the center of gravity can have on the aircraft if its too far rearward. At such instances, the normal spin and stall recovery becomes difficult thereby making the aircraft become uncontrollable. Altitude selection and air density High humidity, high temperatures, high elevations, and low atmospheric pressure normally results in lower air density which in turn decreases the aircraft performance. An aircraft expresses a high groundspeed at touch line. The ground effect usually cushions the air underneath the wing thereby decreasing the drag and also increasing the lift. It becomes crucial for the pilot therefore, to understand that when the plane is leaving the ground effect, it will require more thrust, experience an increase in induced drag, and a greater angle of attack. This becomes essential since many accidents occur during take offs and landing periods. Therefore, putting these two variables; air density and pressure altitude into consideration is essential in preventing occurrence of accidents. Air density normally affects the engines power output in relation to the altitude. Air pressure/altitude, humidity, and temperature influence the air density which in turn influences the engine performance of the aircraft (Dole et al., 2016). Due to these factors, then the pilot has to calculate the density altitude and compare with the related performance charts before attempting to either land or start a flight. Centre of gravity loading Centre of gravity plays a critical role in operations of an aircraft. Normally, aircraft balances on its center of gravity and the downward force act on that particular location. An aircraft maintains the center of gravity and the aircraft weight through the lift amount (Yang et al., 2016). Contrary to various pilots, the unaccelerated flight, weight, and lift do not equal each other at the same level. To optimize aircraft operations, a pilot has to determine the aft of the center of gravity as well as the most significant and efficient loading condition. It also becomes important to consider the loading limitations of the plane has it affects the overall controllability and utility of the aircraft. Proper loading is vital for smooth operations of the aircraft. It is a legal requirement as well as a safety measure. The specified maximum allowable weight should not be exceeded at any instance. The loading should be in line with the center of gravity and should remain so for the entire flight operation. The pilot and the flight crew, therefore, should set the aircraft equipment appropriately such as the slat/flap position, take off reference speeds, stabilizer position, and the pitch trim. This can be achieved by utilizing the outboard wing and hence keeping the center of gravity towards the aft limits. Following the standard weight loading of the aircraft ensures smooth operations and flight which in turn improves the overall performance of the firm. Many aircraft pilots underestimate the significance of proper weight and balance and therefore, they find themselves causing accidents that could be avoided. They do not take the load sheets seriously and make hasty calculations which eventually affect the operations, performance, control, and stability of the aircraft. It is important therefore, to consider the aft center of gravity limit in various situations such as at low speed and high trust or high speed and low thrust. Take-off and landing distance It is important for the pilot to consider the take-off distance available so as to avoid some unnecessary minor accidents. The pilots need to be prepared for there is always an obstacle to the direction of take-offs. These obstacles usually project above the aerodrome surface and hence are capable of affecting the safety of various aircrafts during the flight period (Mesgarpour et al., 2010). The pilot as well has to put into consideration the clearways and the available slopes while in operation. In some instances, the slope of the clearway and the slope of the runway is different. Therefore, for efficient aircraft operations, the pilot has to work closely with the operating authority to promulgate the necessary elevations in order to obtain the correct slope calculation. The same case applies to the stop way issue since at times there are obstructions in the aircraft approach path (Beasle et al., 2000). The pilot, therefore, has to determine the possible risks and safety of the air craft by putting into consideration the weight of the aircraft since its a critical factor to consider during landing or taking off (Trucco et al., 2015). Aerodynamic forces For an aircraft to have a smooth flight, the equilibrium between the weight of the aircraft and the lifting force should balance (Obert, 2009). The equilibrium is normally known as the basic equation of motion, and it needs to be satisfied for operational efficiency to be achieved. Normally, the assumption is that the aircraft with the wings level, moves through the still air and the earth is non-rotating and flat. The weight of the aircraft, the propulsive thrust which is exerted by the power plant, and the aerodynamic forces (McRuer et al., 2014) generated by the aircraft as it moves through the air, determines significantly how the aircraft operates. For smooth operation of the aircraft, its important for the pilot to analyze all the aerodynamic forces that might affect the flight of the aircraft and hence optimize the variables. The aerodynamics encompasses the weight and the center of gravity in relation to aircraft performance (Torenbeek, 2013). Proper aircraft loading, therefo re, becomes an important aspect to consider while operating an aircraft. Weight is critical in operational efficiency of an aircraft since the center of gravity for an aircraft, is the point where all weight is concentrated. Its important, therefore, to determine the weight of the cargo and baggage in the craft, fuel on board, and some of the passengers to ensure a smooth flight. Determining the ideal trim position or the ideal center of gravity thus becomes critical to enhancing operational efficiency. Decreasing operational efficiency of an aircraft The standard atmosphere set out for airplane to operate at, rarely do they remain constant. As the altitude and temperature increases so does the air density decreases. These affects the rate of climb of the aircraft and therefore it will require a more runway to take off. The plane at the same time expresses a bit longer landing roll. For uninformed pilot, such a scenario can be disastrous since such aerodynamics reduces the performance of the airplane drastically (Ng et al., 2014). The horsepower out-put of engines as well is reduced, the airfoils and blades of the propeller start developing less thrust therefore, increasing the take-off distance. Poor aircraft loading also can affect the operations of the aircraft. Loading affects the center of gravity of the plane and thereby determines how stable it will be. Every pilot should be aware of the abnormal loads as well as the worthwhile payloads that can affect the land offs and take offs. If the standard limit load factors are exceeded, chances are the operations will be affected and the craft may as well experience structural damage. If the pilot gets the wrong climb propeller and the wrong cruise speed as well as the wrong angle of attack, then it will result into inefficiency. It is also important to optimize the aerodynamic forces of a plane to enhance the operation efficiency. A safe practice during landing and take-off stages should be adhered to by all the pilots (Stewart, 2014). For instance, taking off in an airport with high-density altitudes, high ambient temperatures, and low atmospheric pressure system will bring a lot of problems. Conclusion The aviation industry has become so competitive, and it requires one to optimize all the necessary variables to remain in the market. Aircraft pilots play a huge role in the success of the aviation firm. They are in control of the aircraft and hence need to work effectively in enhancing the operations of the aircraft. It, therefore, becomes essential for them to consider all variables that affect the operation result of the aircraft. Optimization of the cruise speed, aerodynamics, center of gravity loading as well as taking-off and landing phases has a positive effect in enhancing the operations of the aircraft. References Aktrk, M. S., Atamtrk, A., Grel, S. (2014). Aircraft rescheduling with cruise speed control. Operations Research, 62(4), 829-845. Antoine, N. E., Kroo, I. M. (2004). Aircraft optimization for minimal environmental impact. Journal of aircraft, 41(4), 790-797. Beasley, J. E., Krishnamoorthy, M., Sharaiha, Y. M., Abramson, D. (2000). Scheduling aircraft landingsthe static case. Transportation science, 34(2), 180-197. Dancila, B. D., Botez, R., Labour, D. (2013). Fuel burn prediction algorithm for cruise, constant speed and level flight segments. The Aeronautical Journal, 117(1191), 491-504. Dole, C. E., Lewis Jr, J. E., Badick, J. R., Johnson, B. A. (2016). Flight theory and aerodynamics: a practical guide for operational safety. John Wiley Sons. Jensen, L., Hansman, R. J., Venuti, J. C., Reynolds, T. (2013). Commercial airline speed optimization strategies for reduced cruise fuel consumption. In 2013 Aviation Technology, Integration, and Operations Conference (p. 4289). McRuer, D. T., Graham, D., Ashkenas, I. (2014). Aircraft dynamics and automatic control. Princeton University Press. Mesgarpour, M., Potts, C. N., Bennell, J. A. (2010). Models for aircraft landing optimization. In Proceedings of the 4th international conference on research in air transportation (ICRAT2010). Ng, H. K., Sridhar, B., Grabbe, S. (2014). Optimizing aircraft trajectories with multiple cruise altitudes in the presence of winds. Journal of Aerospace Information Systems. Obert, E. (2009). Aerodynamic design of transport aircraft. IOS press. Sarkis, J. (2000). An analysis of the operational efficiency of major airports in the United States. Journal of Operations management, 18(3), 335-351. Stewart, S. (2014). Flying the Big Jets. Crowood. Swatton, P. J. (2008). Aircraft performance theory for pilots. John Wiley Sons. Torenbeek, E. (2013). Synthesis of subsonic airplane design: an introduction to the preliminary design of subsonic general aviation and transport aircraft, with emphasis on layout, aerodynamic design, propulsion and performance. Springer Science Business Media. Trucco, P., De Ambroggi, M., Leva, M. C. (2015). Topological risk mapping of runway overruns: A probabilistic approach. Reliability Engineering System Safety, 142, 433-443. Yang, X., Luo, M., Zhang, J., Yang, L. (2016, October). Aircraft centre-of-gravity estimation using Gaussian process regression models. In Aircraft Utility Systems (AUS), IEEE International Conference on (pp. 991-995). IEEE.